Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Aoife Clarke from Lidl to give some advice for people considering this job:

 

Aoife Clarke

Project Manager

Lidl

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  Aoife Clarke

I think anyone considering PR and Marketing for Lidl needs to be very passionate about their job and very flexible.

I think an interest in retail is essential as it is such a fast paced business so you need to be interested in the sector.

PR people need to be friendly and approachable also for dealing with journalists and third parties. Being creative and open minded is also essential

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Creative?
Creative 
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be drawn towards the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design, such as architecture, animation, or craft areas, such as pottery and ceramics.

Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
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