Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Aoife Clarke from Lidl to give some advice for people considering this job:

 

Aoife Clarke

Project Manager

Lidl

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  Aoife Clarke

I think anyone considering PR and Marketing for Lidl needs to be very passionate about their job and very flexible.

I think an interest in retail is essential as it is such a fast paced business so you need to be interested in the sector.

PR people need to be friendly and approachable also for dealing with journalists and third parties. Being creative and open minded is also essential

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Linguistic?
Linguistic 
The Linguistic's interests are usually focused on ideas and information exchange. They tend to like reading a lot, and enjoy discussion about what has been said. Some will want to write about their own ideas and may follow a path towards journalism, or story writing or editing. Others will develop skills in other languages, perhaps finding work as a translator or interpreter. Most Linguistic types will enjoy the opportunity to teach or instruct people in a topic they are interested in.
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