Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Julie Hegarty from Lidl to give some advice for people considering this job:

 

Julie Hegarty

Advertising Manager

Lidl

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  Julie Hegarty
Sometimes advertising is perceived as glamourous and people assume you spend alot of your time on film shoots or making TV commercials. It is however very different. It is office based with a lot of management and admin involved. It can be pressurised, stressful, and no day is the same as the one before.
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Enterprising 
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and like commerce, trade and making deals. Some are drawn to sales and marketing occupations. Many will eventually end up owning their own business, or managing a section in larger organisations. They tend to be very goal-oriented, and work best when focused on a target. Some have an entrepreneurial inclination.
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