Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Julie Hegarty from Lidl to give some advice for people considering this job:

 

Julie Hegarty

Advertising Manager

Lidl

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  Julie Hegarty
Sometimes advertising is perceived as glamourous and people assume you spend alot of your time on film shoots or making TV commercials. It is however very different. It is office based with a lot of management and admin involved. It can be pressurised, stressful, and no day is the same as the one before.
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Creative?
Creative 
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be drawn towards the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design, such as architecture, animation, or craft areas, such as pottery and ceramics.

Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
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