Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Aoife Clarke from Lidl to give some advice for people considering this job:

 

Aoife Clarke

Project Manager

Lidl

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  Aoife Clarke

I think anyone considering PR and Marketing for Lidl needs to be very passionate about their job and very flexible.

I think an interest in retail is essential as it is such a fast paced business so you need to be interested in the sector.

PR people need to be friendly and approachable also for dealing with journalists and third parties. Being creative and open minded is also essential

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Realist?
Realist 
Realists are usually interested in 'things' - such as buildings, mechanics, equipment, tools, electronics etc. Their primary focus is dealing with these - as in building, fixing, operating or designing them. Involvement in these areas leads to high manual skills, or a fine aptitude for practical design - as found in the various forms of engineering.

Realists like to find practical solutions to problems using tools, technology and skilled work. Realists usually prefer to be active in their work environment, often do most of their work alone, and enjoy taking decisive action with a minimum amount of discussion and paperwork.
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