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Occupation information - In brief...



Career Interests 

Interest categories related to this occupation:

This occupation is associated with the following interest categories. These categories can be explored by clicking on the titles.

Enterprising
Creative
Administrative

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Course Suggestions - CAO

Courses related to this or similar occupations:

If you are interested in this occupation, then these CAO courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.
Central Applications Office 83 courses found.
Business
IT Sligo
Business Studies
University of Limerick
Business Studies and French
TCD
Business with Event Management
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International Business
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Business (Marketing and Management)
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Retail Management and Marketing
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Arts (subject option: Business)
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Event Management
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International Hospitality Management
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International Hospitality Management
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NUI Galway
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In Brief... Advertising / PR manager

 Brief Description:

Creates an advertising campaign for a client. Work involves marketing and packaging of products, market research, exhibitions and public relations services.


Personal Attributes: creative, self confident, able to plan, persuasive.

Typical tasks undertaken in this profession: 24

»  

Prepare budgets and submit estimates for program costs as part of campaign plan development. 

»  

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. 

»  

Assist with annual budget development. 

»  

Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications. 

»  

Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. 

»  

Prepare and negotiate advertising and sales contracts. 

»  

Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers. 

»  

Gather and organize information to plan advertising campaigns. 

»  

Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. 

»  

Confer with clients to provide marketing or technical advice. 

3 In Detail...
A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:
Note: you will be leaving the CareersPortal Site
Go.. Advertising and Promotions Managers - from:  YouTube Video
Go.. Advertising Executive - from:  Career Directions
Go.. Advertising Manager - from:  icould [UK] Video

JobZone

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Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.


Qualifications required?

Leaving Certificate plus professional award

Typical entry routes:

A degree in Marketing, Commerce or Business would provide a good basis for entry along with relevant work experience.

Related courses

Click here to search the National Courses database for courses related to this occupation or occupational area.
Note: this may not be relevant for certain occupations.
Go..

Sectors related to this occupation:

This occupation is typically found in the sectors below. You can explore information relating to sectors by clicking on the titles below.

Advertising, Marketing and Public Relations


Future Skills Requirements & Concerns

Current Labour Market Research highlights concerns in some occupations. These comments are presented here where available: [source: Forfas]


 
This occupation has been viewed 124286 times
 
1 Salary Information
Note: All salaries are in thousands of euros and refer to annual salaries.

Job Title
Advertising Executive
Salary Range*
25 -
Related Information:
Data Source(s):
FAS

Last Updated: February, 2011
* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.

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1 LABOUR MARKET INFORMATION


The following information is based on the National Skills Bulletin 2012 and displays some useful information about selected occupations, or occupation groups.

Each occupation is examined in terms of its employment profile (based on the data from the Quarterly National Household Survey by the Central Statistics Office (CSO)), recent employment trends and other available indicators on the demand and supply of skills.

Identified shortages are defined in terms of their characteristics, i.e. skill shortage or labour shortage. For more information see the Labour Market Information section of this site.

 
Labour / Skills shortage indicator

This provides an indication of shortage for this occupation.


 
 


Growth Rate 2007 - 2011

This shows the average annual employment growth for the period. May be a guide to future trends
 
+3%
 
Scale
 
 
-0%
 
     
Part-time workers

This shows the percentage of part-time workers in the total employment of an occupation

Total employed in this occupation: 4300
%
Part-time
3%
 
Scale
 
 
97%
Full-time
 
 
Older workers

This shows the percentage of workers over 55 in the total employment of an occupation
%
Over 55
14%
 
Scale
 
 
86%
Under 55
 
     
Ratio of Male / Female workers

This shows the percentage of male and female workers in the total employment of an occupation
%
Male
74%
 
Scale
 
 
26%
Female
 
 
Non-Irish National workers

This shows the percentage of Irish national and non-Irish national workers in the total employment of an occupation
%
Non-Irish
11%
 
Scale
 
 
90%
Irish
 

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