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Occupation information - In brief...



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In Brief... Consumer Scientist

 Brief Description:

Studies trends and patterns in consumer preferences to identify areas of potential profit for companies.
Consumer scientist provide a very importamnt link between the manufacturers and consumers.

Typical tasks undertaken in this profession: 13

»  

Prepare reports of findings, illustrating data graphically and translating complex findings into written text. 

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Seek and provide information to help companies determine their position in the marketplace. 

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Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. 

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Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. 

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Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. 

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Monitor industry statistics and follow trends in trade literature. 

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Measure and assess customer and employee satisfaction. 

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Measure the effectiveness of marketing, advertising, and communications programs and strategies. 

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Forecast and track marketing and sales trends, analyzing collected data. 

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Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. 

1 In Detail...
A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:
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Go.. Consumer Scientist - from:  N.C.S. [UK]

JobZone

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Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.


Qualifications required?

Level 7 Ordinary Bachelor Degree or greater

Typical entry routes:

Most employers require a diploma or degree in the following: consumer studies, food science or technology, psychology or marketing statistics. The completion of a post-graduate in areas such as health promotion or marketing is deemed desirable.

Related courses

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Sectors related to this occupation:

This occupation is typically found in the sectors below. You can explore information relating to sectors by clicking on the titles below.

Sales, Retail & Purchasing
Advertising, Marketing and Public Relations

Future Skills Requirements & Concerns

Current Labour Market Research highlights concerns in some occupations. These comments are presented here where available: [source: Forfas]


 
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