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Sinead Lew

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Irish Tax Institute

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  Sinead Lew
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Occupation Details

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Broadcasting - Presenter

Job Zone

Education
Most occupations in this zone require job specific training (vocational training) related to the occupation (NFQ Levels 5 and 6 or higher), related on-the-job experience, or a relevant professional award.

Related Experience
Previous work-related skill, knowledge, or experience is required for these occupations. For example, electricians typically complete four years of training in order to perform the job.

Job Training
Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognised apprenticeship program may be associated with these occupations.

Job Zone Examples
These occupations usually involve using communication and organisational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include restaurant managers, electricians, agricultural technicians, legal secretaries, hairdressers, and web developers.

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At a Glance... header image

Presenters in broadcasting work in radio and television. They may introduce programmes, link items together, give out information and make apologies for interruptions.


The Work header image

There are a number of broadcasting presentation jobs in radio and television, including programme presenters, continuity announcers and newsreaders.  
 
Presenters keep shows and programmes running, some of which are 'live'. They introduce guests and performers, providing a link between each part of the programme. A presenter's style reflects their personality and is in keeping with the image that the producer wants for the programme.  
 
 
Some presenters entertain by telling jokes and stories while others give an informative delivery in a more serious manner. Whereas some presenters read from 'autocues' or learn a script, others need to be able to perform without formal preparation.  
 
Continuity announcers provide the vocal link between programmes. They inform the watching or listening audience of what is coming on in the future. They describe changes to programmes and sometimes interrupt broadcasts with urgent news or apologies for faults.  
 
Continuity announcers are usually 'live' on the air. Announcers are given an exact amount of time to fill between items, which could change at short notice. Therefore, they must have extra material to fill any gaps.  
 
Newsreaders present news programmes and bulletins, reading from a script or an autocue system. They introduce pre-recorded news stories and live reports from journalists on location. Newsreaders may be involved in writing and editing scripts.

 


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.

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Read news flashes to inform audiences of important events.

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Identify stations, and introduce or close shows, using memorized or read scripts, and/or ad-libs.

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Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.

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Study background information to prepare for programs or interviews.

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Comment on music and other matters, such as weather or traffic conditions.

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Interview show guests about their lives, their work, or topics of current interest.

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Discuss various topics over the telephone with viewers or listeners.

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Host civic, charitable, or promotional events that are broadcast over television or radio.

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Make promotional appearances at public or private events to represent their employers.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Performing for or Working Directly with the Public:  Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

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Communicating with Persons Outside Organization:  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Thinking Creatively:  Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

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Establishing and Maintaining Interpersonal Relationships:  Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Identifying Objects, Actions, and Events:  Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

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Getting Information:  Observing, receiving, and otherwise obtaining information from all relevant sources.

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Updating and Using Relevant Knowledge:  Keeping up-to-date technically and applying new knowledge to your job.

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Communicating with Supervisors, Peers, or Subordinates:  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Organizing, Planning, and Prioritizing Work:  Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Processing Information:  Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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Communications and Media:  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

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English Language:  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Telecommunications:  Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

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Computers and Electronics:  Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

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Customer and Personal Service:  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Speaking:   Talking to others to convey information effectively.

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Active Listening:   Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Reading Comprehension:   Understanding written sentences and paragraphs in work related documents.

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Writing:   Communicating effectively in writing as appropriate for the needs of the audience.

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Critical Thinking:   Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Coordination:   Adjusting actions in relation to others' actions.

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Social Perceptiveness:   Being aware of others' reactions and understanding why they react as they do.

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Monitoring:   Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

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Judgment and Decision Making:   Considering the relative costs and benefits of potential actions to choose the most appropriate one.

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Time Management:   Managing one's own time and the time of others.

Personal Qualitiesheader image

You will need confidence and clear speech. The ability to think and react quickly is vital, especially when broadcasting 'live'. Concentration is important as you may be running a show while listening to instructions from the control room and watching signals from the floor manager. Some presenters require specialist knowledge.  
 
You should enjoy working with other people such as the production team and participants in the programme. Television presenters need to be comfortable and natural in front of the camera; radio presenters need to sound at ease.


Related Occupationsheader image

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Contactsheader image

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Organisation: Radio Telefis Eireann (RTE)
  Address: Donnybrook, Dublin 4
  Tel: (01) 208 3111
  Email: Click here
  Url Click here

 

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Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Media & Publishing
Entertainment & Performing Arts

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Further Ed & PLC Course Suggestions
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