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  Padraig Parle
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Occupation Details

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Visual Merchandiser / Window Dresser

Job Zone

Education
These occupations usually require a Leaving Certificate or equivalent.

Related Experience
Some previous work-related skill, knowledge, or experience is usually needed. For example, a bank teller would benefit from experience working directly with the public.

Job Training
Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognised apprenticeship program may be associated with these occupations.

Job Zone Examples
These occupations often involve using your knowledge and skills to help others. Examples include sheet metal workers, forest fire fighters, customer service representatives, physical therapist aides, retail salespersons and tellers.

€19k > 29 
Visual Merchandiser
Salary Range
(thousands per year)*
€19 - 29 
Related Information:
Data Source(s):
payscale.com

Last Updated: April, 2014

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
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At a Glance... header image

Creates displays for the windows and departments of retail outlets to attract customers into the shop.


The Work header image

Visual merchandisers design and create window and floor displays for retail outlets. Their displays are used to encourage and promote sales, and make stores attractive places in which to shop.

The work of a visual merchandiser usually starts a long time before the display is needed. Typical projects might include dressing the window of a clothes shop or re-creating a fully furnished room on the floor of a furniture shop or department. Visual merchandising is sometimes known as retail display.

Most large retail chain stores have central design teams who plan and co-ordinate displays for all their company's shops. Most of their time is spent in a drawing office/studio, usually based at company headquarters. They plan designs according to the image or 'look' they want to create for customers. In some organisations, in-store visual merchandisers may have the responsibility to design a display themselves.

The merchandisers begin by choosing an appropriate theme (usually a seasonal event, such as Christmas) and then measure the display area to be used. These measurements may be used to make scale drawings. They then decide what the overall colour scheme is going to be, which props they need, and how the display is to be arranged. Visual merchandisers may also make any props that can't be hired or borrowed. They arrange lighting to make the displays stand out.

Putting up displays can be hard work. Display areas are often cramped and confined spaces. Props and merchandise have to be lifted and moved very carefully, as they may eventually be sold. Freelance visual merchandisers may have to travel in order to visit clients and carry out their work.

 


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Take photographs of displays or signage.

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Plan commercial displays to entice and appeal to customers.

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Place prices or descriptive signs on backdrops, fixtures, merchandise, or floor.

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Change or rotate window displays, interior display areas, or signage to reflect changes in inventory or promotion.

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Obtain plans from display designers or display managers and discuss their implementation with clients or supervisors.

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Develop ideas or plans for merchandise displays or window decorations.

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Consult with advertising or sales staff to determine type of merchandise to be featured and time and place for each display.

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Arrange properties, furniture, merchandise, backdrops, or other accessories, as shown in prepared sketches.

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Construct or assemble displays or display components from fabric, glass, paper, or plastic, using hand tools or woodworking power tools, according to specifications.

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Collaborate with others to obtain products or other display items.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Handling and Moving Objects:  Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.

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Performing General Physical Activities:  Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.

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Establishing and Maintaining Interpersonal Relationships:  Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Thinking Creatively:  Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

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Identifying Objects, Actions, and Events:  Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

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Making Decisions and Solving Problems:  Analyzing information and evaluating results to choose the best solution and solve problems.

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Organizing, Planning, and Prioritizing Work:  Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Getting Information:  Observing, receiving, and otherwise obtaining information from all relevant sources.

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Communicating with Persons Outside Organization:  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Communicating with Supervisors, Peers, or Subordinates:  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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Customer and Personal Service:  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

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English Language:  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Sales and Marketing:  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Design:  Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

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Computers and Electronics:  Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Critical Thinking:   Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Active Listening:   Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Speaking:   Talking to others to convey information effectively.

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Coordination:   Adjusting actions in relation to others' actions.

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Social Perceptiveness:   Being aware of others' reactions and understanding why they react as they do.

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Judgment and Decision Making:   Considering the relative costs and benefits of potential actions to choose the most appropriate one.

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Reading Comprehension:   Understanding written sentences and paragraphs in work related documents.

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Time Management:   Managing one's own time and the time of others.

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Complex Problem Solving:   Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

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Persuasion:   Persuading others to change their minds or behavior.

Personal Qualitiesheader image

As a visual merchandiser, you need the following skills and qualities:

  • typography and production techniques
  • Physical fitness and stamina (building a display can be hard physical work)
  • An understanding of health and safety measures (working in confined spaces or with power tools can be dangerous)
  • Business skills (if you are working on a freelance basis)
  • An ability to use computer-aided design

A driving licence is also useful if you work as a freelancer.  
 
An eye for shape and colour as well as good hand and craft skills are desirable features. Good physical fitness is also a strong requirement for this occupation as the work can involve bending down, carrying boxes, kneeling and lifting. You may also have to climb ladders on occasions.


Entry Routesheader image

There are a variety of courses in design, interior design, visual merchandising and marketing that are relevant to this career.

Some employers will employ on the basis of a portfolio and most will expect some third level training. Experience in retail is also valuable.

Last Updated: December, 2014


Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

Note: you will be leaving the CareersPortal Site

Go..Visual Merchandiser - from:  N.C.S. [UK]

Related Occupationsheader image

No records


Contactsheader image

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Organisation: Marketing Institute of Ireland (MII)
  Address: Marketing House, South County Business Park, Leopardstown, Dublin 18
  Tel: (01) 295 2355
  Email: Click here
  Url Click here

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Organisation: Institute of Designers in Ireland
  Address: The Digital Hub, Roe Lane, Thomas St., Dublin 8
  Tel: (01) 489 3650
  Email: Click here
  Url Click here

 

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Career Articles

I Want Your Job: Window dresser

Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Sales, Retail & Purchasing
Art, Craft & Design
Fashion & Beauty

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