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Stephen Landers

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Bank of Ireland

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  Stephen Landers
Having an interest in banking is key to succeeding in any role at the Bank of Ireland. In addition, critical thinking skills and the ability to be comfortable with finance and numbers would stand to you greatly.
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Retail Store Demonstrator

Job Zone

Education
These occupations usually require a Leaving Certificate or equivalent.

Related Experience
Some previous work-related skill, knowledge, or experience is usually needed. For example, a bank teller would benefit from experience working directly with the public.

Job Training
Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognised apprenticeship program may be associated with these occupations.

Job Zone Examples
These occupations often involve using your knowledge and skills to help others. Examples include sheet metal workers, forest fire fighters, customer service representatives, physical therapist aides, retail salespersons and tellers.

€18k >  
Retail Store Demonstrator
Salary Range
(thousands per year)*
€18 -  
Related Information:
Data Source(s):
FAS

Last Updated: March, 2013

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
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At a Glance... header image

Retail store demonstrators promote and sell a particular product within a supermarket or department store.


The Work header image

Retail store demonstrators work in many sectors of the retail industry including department stores, supermarkets and do-it-yourself (DIY) outlets. The job involves demonstrating and promoting products to the public with a view to increasing sales of a particular line or brand. Items vary from kitchen appliances to beauty products.  
 
Retail store demonstrators often use a microphone to attract customers to the demonstration areas and must be able to answer all types of questions relating to the product. There may be regular demonstrations at intervals throughout the day, involving the distribution of free samples and promotional literature.  
 
Some demonstrators are responsible for their own stock control, which requires the maintenance of records and statistics. The job usually involves travelling to different retail outlets and setting up the demonstration area.

 


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.

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Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.

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Keep areas neat while working and return items to correct locations following demonstrations.

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Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.

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Sell products being promoted and keep records of sales.

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Set up and arrange displays or demonstration areas to attract the attention of prospective customers.

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Suggest specific product purchases to meet customers' needs.

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Transport, assemble, and disassemble materials used in presentations.

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Identify interested and qualified customers to provide them with additional information.

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Practice demonstrations to ensure that they will run smoothly.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Performing for or Working Directly with the Public:  Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

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Establishing and Maintaining Interpersonal Relationships:  Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Identifying Objects, Actions, and Events:  Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

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Organizing, Planning, and Prioritizing Work:  Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Updating and Using Relevant Knowledge:  Keeping up-to-date technically and applying new knowledge to your job.

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Selling or Influencing Others:  Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

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Monitor Processes, Materials, or Surroundings:  Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.

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Communicating with Persons Outside Organization:  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Scheduling Work and Activities:  Scheduling events, programs, and activities, as well as the work of others.

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Communicating with Supervisors, Peers, or Subordinates:  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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Sales and Marketing:  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Customer and Personal Service:  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

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English Language:  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Communications and Media:  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

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Mathematics:  Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Persuasion:   Persuading others to change their minds or behavior.

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Active Listening:   Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Speaking:   Talking to others to convey information effectively.

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Reading Comprehension:   Understanding written sentences and paragraphs in work related documents.

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Critical Thinking:   Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Coordination:   Adjusting actions in relation to others' actions.

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Monitoring:   Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

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Writing:   Communicating effectively in writing as appropriate for the needs of the audience.

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Social Perceptiveness:   Being aware of others' reactions and understanding why they react as they do.

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Service Orientation:   Actively looking for ways to help people.

Personal Qualitiesheader image

You must have good communication skills and the ability to get on with people of all ages and backgrounds. A confident speaking voice with a flair for being persuasive (without being pushy) is also important. You should be able to speak to groups of people, explaining the positive aspects of the product as clearly and concisely as possible.  
 
You must look smart and tidy at all times. A calm, polite and helpful manner is an essential requirement of the job. The work can involve standing up for long periods, so physical fitness and stamina is necessary.  
 
Product knowledge is vital to the potential sales figures so you must be able to learn quickly.  
 
A good standard of physical fitness is required, as the work is physically demanding.  
 
A driving licence is normally required


Related Occupationsheader image

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Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Sales, Retail & Purchasing

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