Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Natasha Ibanez from CRH plc to give some advice for people considering this job:

 

Natasha Ibanez

Mechanical Engineer

CRH plc

Read more

  Natasha Ibanez
An education in Mechanical Engineering would be preferable. I would advise them to get as much diverse work experiences as possible, even if these jobs are not engineering related.
Close

Realist?
Realist 
Realists are usually interested in 'things' - such as buildings, mechanics, equipment, tools, electronics etc. Their primary focus is dealing with these - as in building, fixing, operating or designing them. Involvement in these areas leads to high manual skills, or a fine aptitude for practical design - as found in the various forms of engineering.

Realists like to find practical solutions to problems using tools, technology and skilled work. Realists usually prefer to be active in their work environment, often do most of their work alone, and enjoy taking decisive action with a minimum amount of discussion and paperwork.
All Courses
PLC Progression Routes
PLC Points Calculator
CAO Points Calculator
CAO Video Guide

Ormonde College of Further Education 
Sallynoggin College of Further Education 
Colaiste Dhulaigh College of Further Education 
Career Interviews
Sector Profiles
School Subjects (LC)
College Courses
Close
Study Skills
Other
Work Experience (School)
CV & Interview Preparation

Occupation Details

logo imagelogo image

Search Engine Optimisation (SEO) Specialist

Job Zone

Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

Shortage Indicator

Shortages are identified in the National Skills Bulletin 2016 for:

IT business analysis: business intelligence and search engine optimisation

1%
Occupational Category

ICT Specialist & Project Managers

Also included in this category:

Technical directors (computer services); data centre managers; IT managers; IT support managers; programme managers (computing); project leaders (software design)

Number Employed:

13,600

Part time workers: 0%
Aged over 55: 8%
Male / Female: 77 / 24%
Non-Nationals: 15%
With Third Level: 89%
Return to List
Saves this course to your Career File if you are registered.

At a Glance... header image

Works to increase a website's visibility on the internet.


The Work header image

Search Engine Optimisation (SEO) is the term used to describe designing a website or a blog with the use of key search terms that an individual is most likely to use when searching the internet for a particular subject, product or service.

In forecasting which search terms are likely to be used, an SEO Specialist can design and adjust a website so that those terms, also known as keywords, will be recognised by a search engine and attract new visitors to a website.

When a site is properly optimised, its ranking among other sites rises, increasing the likelihood of it being seen by visitors.

An SEO specialist works hard to assure that a client’s site or blog ranks on the first page of the most popular search engines worldwide.

SEO Specialists perform a variety of tasks, such as:

  • Creating search engine optimised content
  • Analysing the optimisation of existing content
  • Ensuring that titles, headers, meta tags and website themes are all designed to improve a site’s overall ranking
  • Research keywords and competitor websites in the interest of positioning a site or a blog in such a way so as to outrank the positioning of other similar sites or blogs and increase the revenue a web property earns

An SEO specialist will also work to ensure that keywords appear in places like the titles and the descriptions that accompany websites. As with web content, these subtle keyword placements help search engines recognise and categorise a website or blog so it can offer the most useful search results based on individual queries.

An SEO specialist may have to periodically edit a site’s optimisation to bypass competitors and achieve a high search engine ranking.

 


Personal Qualitiesheader image

An SEO specialist must be a strong writer who is able to produce engaging and grammatically correct content while implementing highly targeted keywords that will attract visitors, as it is ulimately the webmaster’s goal to turn visitors into customers who will pay for a featured product or service. 

At the very least, the aim is to encourage visitors to explore the advertisements featured on a website or blog, as advertisers are willing to compensate site owners for directing web traffic to them.

Strong strategic, technical, analytical and communication skills are also essential in a good SEO Specialist


Entry Routesheader image

There is no one path to becoming an SEO Specialist. Some people come to this role from technical backgrounds in IT, or have a passion for technical writing or internet marketing.

Most search engine optimisation specialists are self-employed. Many work from home or other independent locations.

Independent webmasters often train themselves to optimise their own websites, but many hire a search engine optimisation specialist to assist in the building and maintenance of their website or blog. 

Larger IT companies such as Google may employ in-house SEO Specialists. The role is in demand now by a specialist digital marketing companies as well a wide range of companies from insurance and healthcare to online betting site providers.

Last Updated: May, 2015


Related Occupationsheader image

Contactsheader image

bullet

Organisation: Smart Futures
  Address: Discover Science & Engineering, Wilton Park House, Wilton Place, Dublin, 2
  Tel: (01) 607 3171
  Email: Click here
  Url Click here

bullet

Organisation: ICS - The Society for Chartered IT Professionals in Ireland
  Address: 87-89 Pembroke Road, Dublin 4
  Tel: (01) 237 7788
  Email: Click here
  Url Click here

bullet

Organisation: Irish Software Association
  Address: Confederation House, 84/86 Lower Baggot St. Dublin 2
  Tel: (01) 605 1500
  Email: Click here
  Url Click here

 

Job Search


Industry Expert


Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Computers & ICT
Business Organisation & Business Management

Search for Related Courses from Qualifax - the National Learners Database

Go..


Higher Ed & CAO Course suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.
Courses found: 178
Applied Computing
Waterford IT
Applied Physics
University of Limerick
Arts - Applied Mathematics
UCC (NUI)
Arts - Computer Science
Maynooth University
Arts - Computer Science
UCC (NUI)
Arts - Information Technology
NUI Galway
Arts - Mathematical Physics
Maynooth University
Arts - Mathematics
TCD
Arts - Mathematics
UCC (NUI)
Automation Engineering
DIT
Bachelor of Science in Computing (Cavan Institute)
Cavan Institute
Business Analytics
DIT
Business and Information Technology
IT Blanchardstown
Business Computing
DIT
Business Computing
Athlone IT
Business Computing
Limerick IT
Business in Information Technology
Dublin Business School
Business Information Systems
NUI Galway
Business Information Systems
NCI
Business Information Systems
Dublin Business School
Business Information Systems
GMIT - Galway-Mayo IT
Business Information Systems
UCC (NUI)
Business Information Systems
GMIT - Galway-Mayo IT
Business Information Systems (Cloud Computing)
Dublin Business School
Business Studies (Office Information Systems)
Tralee IT
Business Technology
Limerick IT
Cloud Computing
Dublin Business School
Communications in Creative Media
Dundalk IT
Computational Problem solving and Software Development
DCU
Computational Thinking (Computer Science, Maths & Philosophy
Maynooth University
Computer and Electronic Engineering
GMIT - Galway-Mayo IT
Computer Applications
DCU
Computer Engineering
Athlone IT
Computer Engineering
IT Blanchardstown
Computer Engineering in Mobile Systems
IT Blanchardstown
Computer Forensics & Security
Waterford IT
Computer Games Development
Letterkenny IT
Computer Games Development
University of Limerick
Computer Games Development
IT Carlow
Computer Games Technology
Griffith College. Dublin
Computer Networks and Systems Management
Limerick IT
Computer Science
DIT
Computer Science
UCD (NUI)
Computer Science
TCD
Computer Science
UCC (NUI)
Computer Science (Infrastructure)
DIT
Computer Science (International)
DIT
Computer Science / Multimedia, Mobile and Web Development (through Arts)
Maynooth University
Computer Science / Multimedia, Mobile and Web Development (through Science)
Maynooth University
Computer Science and Business
TCD
Computer Science and Information Technology
NUI Galway
Computer Science and Language
TCD
Computer Security and Digital Forensics
Letterkenny IT
Computer Systems
University of Limerick
Computer Systems Management
IT Carlow
Computing
Cork Institute of Technology
Computing
Letterkenny IT
Computing
IT Tallaght
Computing
Griffith College. Limerick
Computing
Dundalk IT
Computing
Dundalk IT
Computing
Griffith College. Limerick
Computing
IT Carlow
Computing
Griffith College. Dublin
Computing
IT Sligo
Computing
IT Tallaght
Computing
Dublin Business School
Computing
NCI
Computing
Griffith College. Dublin
Computing
Limerick IT
Computing & Multimedia
Dorset College
Computing & Multimedia
Dorset College
Computing & Multimedia
Dorset College
Computing (Applications, Commercial Programming or Networking)
IT Carlow
Computing (Common Entry)
Letterkenny IT
Computing (Information Technology)
IT Blanchardstown
Computing (Information Technology)
IT Blanchardstown
Computing (Information Technology)
IT Blanchardstown
Computing (Thurles)
Limerick IT
Computing - Games Design and Development (Thurles)
Limerick IT
Computing - Games Development
IT Sligo
Computing - Software Development
IT Sligo
Computing - Systems and Networking
IT Sligo
Computing and Digital Media
GMIT - Galway-Mayo IT
Computing and Digital Media
GMIT - Galway-Mayo IT
Computing for Business
Athlone IT
Computing In Applications and Support
NCI
Computing in Games Development
Dundalk IT
Computing in Information Technology
College of Computer Training
Computing in Information Technology Support
Tralee IT
Computing in Information Technology Support
Letterkenny IT
Computing in Software Development
GMIT - Galway-Mayo IT
Computing in Software Development
GMIT - Galway-Mayo IT
Computing Science
Griffith College. Cork
Computing Science
Griffith College. Dublin
Computing Science (Cloud Computing)
Griffith College. Dublin
Computing Science (Games Development)
Griffith College. Dublin
Computing Science (Network Management)
Griffith College. Dublin
Computing Science (Software Development)
Griffith College. Dublin
Computing Technologies (Common Entry)
University of Limerick
Computing with Data Analytics
IT Tallaght
Computing with Games Development
Tralee IT
Computing with Games Development
Tralee IT
Computing with Language
IT Tallaght
Computing with Media Development
Tralee IT
Computing with Media Development
Tralee IT
Computing with Software Development
Tralee IT
Computing with Software Development
Tralee IT
Creative Computing
Dun Laoghaire IADT
Creative Digital Media
IT Blanchardstown
Creative Media and Interaction Design (Common Entry)
University of Limerick
Creative Media Technologies
Dun Laoghaire IADT
Creative Multimedia (Clonmel)
Limerick IT
Cybercrime and IT Security
IT Carlow
Cybercrime and IT Security
IT Carlow
Data Analytics and Big Data
Dublin Business School
Data Science
DCU
Digital Animation Production (Clonmel)
Limerick IT
Digital Forensics and Cyber Security
IT Blanchardstown
Electronic and Computer Engineering
University of Limerick
Electronic and Computer Engineering
DCU
Electronic and Computing Engineering
NUI Galway
Electronic Engineering
Cork Institute of Technology
Electronic/Computer Engineering (Common Entry)
Letterkenny IT
Electronics and Communications Engineering
DIT
Electronics and Computer Engineering
Athlone IT
Energy Systems and Automation Engineering
GMIT - Galway-Mayo IT
Engineering
Maynooth University
Engineering in Computer Engineering
IT Blanchardstown
Engineering Informatics
Athlone IT
Enterprise Computing
DCU
Entertainment Systems
Waterford IT
Game Art and Design (Clonmel)
Limerick IT
Games Design
DIT
Information Systems Management
Tralee IT
Information Systems/Information Technology
DIT
Information Technology
College of Computer Training
Information Technology
Cork Institute of Technology
Information Technology
College of Computer Training
Information Technology
IT Tallaght
Information Technology
Waterford IT
Information Technology - Online Flexible Learning
DCU
Information Technology Management
IT Tallaght
Information Technology Support - Castlebar
GMIT - Galway-Mayo IT
Internet of Things
Waterford IT
Internet Systems Development
Limerick IT
Internet Systems Development
Limerick IT
IT Management
Cork Institute of Technology
Management of Information Systems
Limerick City College
Management of IT & IS - Online Flexible Learning
DCU
Management Science and Information Systems Studies
TCD
Mathematical Sciences
DIT
Mathematical Sciences
University of Limerick
Mathematical Sciences
UCC (NUI)
Mathematics
TCD
Mathematics and Physics
University of Limerick
Mobile Communications and Security
University of Limerick
Multimedia Applications Development
Waterford IT
Multimedia Web Development
Dundalk IT
Networking Technologies
DIT
Robotics and Intelligent Devices
Maynooth University
Science in Business Computing
NCI
Software Design (Game Development or Cloud Computing)
Athlone IT
Software Development
IT Carlow
Software Development
IT Carlow
Software Development
Limerick IT
Software Development
Cork Institute of Technology
Software Development
Dublin Business School
Software Development (Mobile Apps and Connected Devices)
Athlone IT
Software Development and Computer Networking
Cork Institute of Technology
Software Systems Development
Waterford IT
Sustainable Building Technology
GMIT - Galway-Mayo IT
Technology Management
NCI
Theoretical Physics
TCD
Theoretical Physics and Mathematics
Maynooth University
Web and Cloud Technology
Dublin Business School
Web Development
Cork Institute of Technology
Web Development and Creative Media
IT Sligo


Further Ed & PLC Course Suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.

Courses found: 101


Software Development
Sligo College of Further Education
Computer Games & Interactive Entertainment Development
Ballyfermot College of Further Education
Software Development
Colaiste Stiofain Naofa CFE
Computing, Software Development & eBusiness
Plunket College
Computer Systems & Network, PC Maintenance
College of Further Education Dundrum
Computer Maintenance
Colaiste Stiofain Naofa CFE
Computer Applications & Programming
Plunket College
Computer Systems and Networks
Killester College of Further Education
Computer Science with Programming & Web Design
Kerry College of Further Education
Networks & Software Systems
Networks and Software Systems
Bray Institute of Further Education
Computer Science
Coláiste Dhúlaigh College of Further Education
Networks & Software Systems
Galway Technical Institute
Software Engineering
St. John's Central College
Software Development
Dun Laoghaire Further Education Institute
Creative Media Production (Computer Game Design) - HND
Ballyfermot College of Further Education
Business & IT
Drumshanbo College of Further Education
Accounting Technician with IT Applications
Rathmines College of Further Education
Computer Systems and Networks
Bray Institute of Further Education
Computer Systems & Networks - Advanced
Limerick College of Further Education
Computer Programming
Rathmines College of Further Education
Computer Systems Technician
Coláiste Dhúlaigh College of Further Education
Computer Systems & Programming - IT
Central Technical Institute Senior College
Secretarial & Information Technology
Mallow College of Further Education
Computer & Business Studies
Marino College of Further Education
Computer Science
Cork College of Commerce
Computer Networks & Software Systems
Crumlin College of Further Education
CISCO Certified Network Associate
Blackrock Further Education Institute
Networks & Software Systems
Templemore College of Further Education
Computer Game Design & Development
St. John's Central College
CISCO Networking
Liberties College
Networks and Software Systems - Advanced
Dun Laoghaire Further Education Institute
Computer Technician
Templemore College of Further Education
Software Development
O'Fiaich Institute
Networks and Computer Systems - Advanced Certificate
Greenhills College
Computer Training - Applied
St. John's Central College
Creative Media - Computer Games Design
Cavan Institute
Software Development
Beaufort College
Computer Games Programming
Cavan Institute
Software Development
Cavan Institute
Game Design - 3D
Bray Institute of Further Education
Software Development - Year 2
Cavan Institute
App Development & Multimedia
Cork College of Commerce
App Development for Smart Devices - FIT
Cork College of Commerce
Computer Game Design & Development - Advanced
St. John's Central College
Computer Games Design & Programming
Monaghan Institute
Computer Science & Software Engineering
St. Conleth's Community College
Computer Science - Advanced
Cork College of Commerce
Computer Systems & Networks
Whitehall College of Further Education
Games & App Development
Carlow Institute of Further Education
Professional Competence in IT
Cork College of Commerce
Software Development
Cork College of Commerce
Software Network Technologies
College of Further Education Dundrum
Computer Systems & Networks with CCNA
College of Further Education Dundrum
Gaming Design and Development
Mallow College of Further Education
Computer Systems and Software Technology
Ringsend College
Computer Systems & Networks - Advanced
Whitehall College of Further Education
Computer Application & Technology
Mullingar Community College
Computer Applications for the Cloud
Blackrock Further Education Institute
Computer Science
Blackrock Further Education Institute
Computer Systems & Networks
Castlebar College of Further Education
Digital Business
Colaiste Stiofain Naofa CFE
Games Development
Bray Institute of Further Education
Computer Systems & Networks
Limerick College of Further Education
Software Development
Rathmines College of Further Education
Computer Games Development
Cavan Institute
Software Design & Mobile Apps
College of Further Education Dundrum
Business IT with Web Design
Galway Community College
App & Software Development
Limerick College of Further Education
Software Development - Advanced
Limerick College of Further Education
Games Design & Development
Blackrock Further Education Institute
Software Development
Castlebar College of Further Education
Software Development
Castlebar College of Further Education
Software Development
Bray Institute of Further Education
Software Development
Bray Institute of Further Education
Software Development
O'Fiaich Institute
Computer Systems and Networks
Portlaoise College
Software Development
Templemore College of Further Education
Computer Systems and Networks
Templemore College of Further Education
Business & IT - Advanced
Drumshanbo College of Further Education
Business and Computer Skills
Stillorgan College of Further Education
Software Design & Development
Crumlin College of Further Education
Software Design & Development
Crumlin College of Further Education
Computer Systems and Networks
Drogheda Institute of Further Education
Software Development
Limerick College of Further Education
3D Game Design
Bray Institute of Further Education
Web and App Development
Listowel Community College
Software Development
Cork College of Commerce
Computer Networks & IT Security
Blackrock Further Education Institute
Digital Journalism - HND
Ballyfermot College of Further Education
Computer Systems and Network Maintenance
Monaghan Institute
Computer Systems and Network Maintenance - Advanced Certificate
Software Development with Games Design
Greenhills College
Networks for Small Business
Rathmines College of Further Education
IT Skills with ESOL
Blackrock Further Education Institute
Visual Effects and 3D Technology - HND
Ballyfermot College of Further Education
Computer Applications
North Kerry College of Further Education
Computer Information Systems
Dunboyne College of Further Education
Software Development
Kerry College of Further Education
Software Development Advanced
Kerry College of Further Education
FinTech - Financial Technology Skills
Ballsbridge College of Further Education