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Anne Nutley

Contact Centre Agent

Bank of Ireland

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  Anne Nutley

Anyone considering this job would need to be patient, warm, a good listener and customer focused. However in the long run what you need most of all is common sense.

 

If you are considering returning to the work force don't sell yourself short. Remember all the life experience you have acquired rearing a family and running a household.

 

Believe in yourself and go for it!

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Occupation Details

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PR / Public Affairs Consultant / Lobbyist

Job Zone

Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

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At a Glance... header image

Offers political and public policy advice to a range of employers and clients.


The Work header image

Public Affairs consultants may also called Political lobbyists. They provide advice and professional support towards the initiation of change to law and policy at the various levels of the political world.

People in this role may find work as public affairs consultants on behalf of private companies, charitable organisations or government. They use their knowledge of current affairs to advise their clients on how to promote and protect their interests.

PR consultants also act as intermediaries, assisting clients in advancing their interests with politicians and administration at all levels - local, regional, national and EU level.

In Ireland, lobbyists can be called in to work as ‘public affairs’ specialists with the big PR companies. They may also be full-time employees of larger organisations who specifically target decision-makers in their field of interest. These include private companies, professional groups such as the chambers of commerce and the Law Society, trade unions and NGOs.

 


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Respond to requests for information from the media or designate an appropriate spokesperson or information source.

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Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

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Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization's accomplishments or agenda.

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Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

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Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

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Coach client representatives in effective communication with the public or with employees.

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Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

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Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

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Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

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Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Communicating with Persons Outside Organization:  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Organizing, Planning, and Prioritizing Work:  Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Communicating with Supervisors, Peers, or Subordinates:  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Establishing and Maintaining Interpersonal Relationships:  Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Scheduling Work and Activities:  Scheduling events, programs, and activities, as well as the work of others.

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Updating and Using Relevant Knowledge:  Keeping up-to-date technically and applying new knowledge to your job.

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Getting Information:  Observing, receiving, and otherwise obtaining information from all relevant sources.

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Thinking Creatively:  Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

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Identifying Objects, Actions, and Events:  Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

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Making Decisions and Solving Problems:  Analyzing information and evaluating results to choose the best solution and solve problems.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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Communications and Media:  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

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English Language:  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Sales and Marketing:  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Customer and Personal Service:  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

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Computers and Electronics:  Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Speaking:   Talking to others to convey information effectively.

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Reading Comprehension:   Understanding written sentences and paragraphs in work related documents.

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Writing:   Communicating effectively in writing as appropriate for the needs of the audience.

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Critical Thinking:   Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Social Perceptiveness:   Being aware of others' reactions and understanding why they react as they do.

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Active Listening:   Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Coordination:   Adjusting actions in relation to others' actions.

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Time Management:   Managing one's own time and the time of others.

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Judgment and Decision Making:   Considering the relative costs and benefits of potential actions to choose the most appropriate one.

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Service Orientation:   Actively looking for ways to help people.

Entry Routesheader image

A career in PR and Lobbying is open graduates of many disciplines. Relevant degree subjects include Economics, Law, Politics, Public administration, Public relations, Communications and Journalism.

Postgraduate studyis not a requirement but can be advantageous, particularly in areas such as journalism or politics.

Up until this year, lobbying remained unregulated in Ireland. Government’s Regulation of Lobbyists Act was signed into law on 11th March 2015. Press Release

Last Updated: April, 2015


Related Occupationsheader image

Contactsheader image

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Organisation: Public Relations Institute of Ireland
  Address: 78 Merrion Square, Dublin 2
  Tel: (01) 661 8004
  Email: Click here
  Url Click here

 

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Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing and Public Relations
Civil & Public Service, Local Government, Politics & EU
Business Organisation & Business Management
Community & Voluntary

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