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Occupation Details

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Advertising / PR manager

Job Zone

Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

€35k > 80 
Advertising / Promotions Manager
Salary Range
(thousands per year)*
€35 - 80 
Related Information:
Data Source(s):
Brightwater / Sigmar

Last Updated: May, 2014

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
Shortage Indicator

4%
Occupational Category

Advertising, Marketing & Sales Directors

Also included in this category:

Marketing and sales directors; bid managers, purchasing managers; account managers (advertising); head of public relations

Number Employed:

4,800

Part time workers: 8%
Aged over 55: 11%
Male / Female: 61 / 39%
Non-Nationals: 6%
With Third Level: 60%
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At a Glance... header image

Creates an advertising campaign for a client. Work involves marketing and packaging of products, market research, exhibitions and public relations services.


Videos & Interviews header image

1Total Records: 3

Pat O'Connor
Press Officer  
Go to Interview  
 
Aoife Clarke
Project Manager  

Aoife Clark is a Project Manager in PR and Marketing with Lidl Ireland. She studied European Business and Transatlantic Studies in DCU, transferring to Boston to complete the final 2 years of her degree. She then embarked on a Postgraduate Diploma in Event Management with PR.

Go to Interview  
 
Julie Hegarty
Advertising Manager  

Julie Hegarty is Advertising Department Manager with Lidl Ireland. Julie completed a Degree in Management with Hispanic Studies at Queen's University, joining Lidl in 2004 as a Store Manager. She has completed an 18-month exchange programme with Lidl Germany as part of her progression to Sales Operations Manager.

Go to Interview  
 

Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.

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Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.

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Gather and organize information to plan advertising campaigns.

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Confer with clients to provide marketing or technical advice.

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Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

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Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

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Prepare budgets and submit estimates for program costs as part of campaign plan development.

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Prepare and negotiate advertising and sales contracts.

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Plan and execute advertising policies and strategies for organizations.

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Assist with annual budget development.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Establishing and Maintaining Interpersonal Relationships:  Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Communicating with Persons Outside Organization:  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Thinking Creatively:  Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

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Organizing, Planning, and Prioritizing Work:  Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Processing Information:  Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

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Communicating with Supervisors, Peers, or Subordinates:  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Performing for or Working Directly with the Public:  Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

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Scheduling Work and Activities:  Scheduling events, programs, and activities, as well as the work of others.

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Updating and Using Relevant Knowledge:  Keeping up-to-date technically and applying new knowledge to your job.

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Making Decisions and Solving Problems:  Analyzing information and evaluating results to choose the best solution and solve problems.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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English Language:  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Communications and Media:  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

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Administration and Management:  Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

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Sales and Marketing:  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Customer and Personal Service:  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Coordination:   Adjusting actions in relation to others' actions.

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Speaking:   Talking to others to convey information effectively.

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Monitoring:   Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

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Critical Thinking:   Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Reading Comprehension:   Understanding written sentences and paragraphs in work related documents.

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Active Listening:   Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Judgment and Decision Making:   Considering the relative costs and benefits of potential actions to choose the most appropriate one.

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Management of Personnel Resources:   Motivating, developing, and directing people as they work, identifying the best people for the job.

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Active Learning:   Understanding the implications of new information for both current and future problem-solving and decision-making.

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Time Management:   Managing one's own time and the time of others.

Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

Note: you will be leaving the CareersPortal Site

Go..Advertising and Promotions Managers - from:  YouTube Video
Go..Advertising Manager - from:  icould [UK] Video

Related Occupationsheader image

Contactsheader image

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Organisation: Association of Advertisers in Ireland
  Address: Rock House, Blackrock, Co. Dublin
  Tel: (01) 278 0449
  Email: Click here
  Url Click here

 

Job Search


Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing and Public Relations

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Higher Ed & CAO Course suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.
Courses found: 54
Advertising and Marketing Communications
IT Tallaght
Advertising and Marketing Communications
IT Tallaght
Arts - Business (Marketing)
Maynooth University
Business
Maynooth University
Business
TCD
Business (Marketing and Management)
Limerick IT
Business (Marketing and Management)
Limerick IT
Business (Marketing and Management)
Limerick IT
Business - Marketing
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Business in Marketing
Dublin Business School
Business in Marketing
Dublin Business School
Business in Marketing and Sales
GMIT - Galway-Mayo IT
Business in Marketing and Sales
GMIT - Galway-Mayo IT
Business in Tourism with Event Management
IT Sligo
Business Studies and French
TCD
Business with Event Management
Limerick IT
Commerce
UCD (NUI)
Digital Marketing
IT Sligo
Digital Marketing
Athlone IT
Digital Marketing
IT Blanchardstown
Digital Marketing
IT Blanchardstown
Entrepreneurship
Maynooth University
Event Management
American College
Event Management
Dundalk IT
Event Management
DIT
Food Marketing and Entrepreneurship
UCC (NUI)
International Business
Waterford IT
International Hospitality Management
Griffith College. Limerick
International Hospitality Management
Griffith College. Dublin
International Hospitality Management
Griffith College. Dublin
Marketing
IT Tallaght
Marketing
Limerick City College
Marketing
DIT
Marketing
Dundalk IT
Marketing
DIT
Marketing
Dublin Business School
Marketing
Limerick City College
Marketing
Griffith College. Dublin
Marketing
IT Tallaght
Marketing
Independent Colleges
Marketing
Cork Institute of Technology
Marketing (Digital Media and Cloud Computing)
Dublin Business School
Marketing (Digital Media)
Dublin Business School
Marketing (Event Management)
Dublin Business School
Marketing and Digital Media
Waterford IT
Marketing Management
IT Tallaght
Marketing Management
Limerick City College
Marketing Practice
NCI
Marketing, Innovation and Technology (MINT)
DCU
Print and Digital Media Technology Management
DIT
Retail Management and Marketing
DIT
Tourism Marketing
Waterford IT
Tourism Marketing
DIT
Visual Merchandising & Display
DIT


Further Ed & PLC Course Suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.

Courses found: 42


Event Management
Ballsbridge College of Further Education
Business & Marketing
Rathmines College of Further Education
Marketing & PR
Carlow Institute of Further Education
Marketing, Advertising and Management
Ballsbridge College of Further Education
Business Studies - Digital Marketing
College of Further Education Dundrum
Business with Marketing 1
Colaiste Stiofain Naofa CFE
Marketing
Rathmines College of Further Education
Sales & Marketing
Crumlin College of Further Education
Marketing - Management & Media Analysis
Coláiste Dhúlaigh College of Further Education
Business Practice, Marketing & Human Resources
Colaiste Ide College of Further Education
Public Relations
Rathmines College of Further Education
Marketing - Public Relations & Web Design
Galway Community College
Business Technology with Marketing
St. Tiernan's College of Further Studies
Marketing
Limerick College of Further Education
Global Marketing & Business Studies
Pearse College of Further Education
Marketing, PR & Event Management
Castlebar College of Further Education
Management & Marketing in Tourism
Crumlin College of Further Education
Advertising & Public Relations
Limerick College of Further Education
Business Management & Marketing
Crumlin College of Further Education
Business Studies and Administration
Dunboyne College of Further Education
Event Management
Stillorgan College of Further Education
Public Relations, Event Management & Digital Marketing
Dun Laoghaire Further Education Institute
Event Management with TV Studies
Limerick College of Further Education
Marketing & Digital Media
Blackrock Further Education Institute
Retail Selling & Business Development
Whitehall College of Further Education
PR & Digital Marketing
Stillorgan College of Further Education
Marketing - Digital
Ballsbridge College of Further Education
Marketing & Public Relations
Galway Technical Institute
Marketing with Event Management
Cork College of Commerce
Marketing, Advertising & Public Relations
Cork College of Commerce
Event Management - Advanced Certificate
Ballsbridge College of Further Education
IT Sales & Digital Marketing
St. John's Central College
Retail Pharmacy & Retail Sales Assistant
Blackrock Further Education Institute
Business with Marketing 2
Colaiste Stiofain Naofa CFE
Business Studies with Digital Marketing
Waterford College of Further Education
Public Relations, Event Management and Media
Tralee Community College
Marketing, Advertising & Public Relations
Cavan Institute
Retail Management & On-Line Marketing
College of Further Education Dundrum
Digital Advertising and Social Networking
Cork College of Commerce
Food Marketing & Business
Cork College of Commerce
Marketing with Advertising & Public Relations
Kerry College of Further Education
Digital Marketing
Cavan Institute