Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Colin Butterly from Construction Industry Federation to give some advice for people considering this job:

 

Colin Butterly

Site Manager - Trade Entry

Construction Industry Federation

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  Colin	Butterly
For anyone who even vaguely considers a trade or a management job they shouldn’t hesitate to pursue it as it can surprise you how capable you can become despite any reservations you may have.

It could even introduce you to different roles in the industry that you hadn’t realised were available to you or felt where out of your reach.
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Not surprisingly, some aspect of the natural sciences will run through the Naturalists interests - from ecological awareness to nutrition and health. People with an interest in horticulture, land usage and farming (including fish) are Naturalists.

Some Naturalists focus on animals rather than plants, and may enjoy working with, training, caring for, or simply herding them. Other Naturalists will prefer working with the end result of nature's produce - the food produced from plants and animals. Naturalists like solving problems with solutions that show some sensitivity to the environmental impact of what they do. They like to see practical results, and prefer action to talking and discussing.
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Occupation Details

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Market Researcher

Job Zone

Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

€25k > 50 
Market Analyst
Salary Range
(thousands per year)*
€25 - 50 
Related Information:
Data Source(s):
Sigmar

Last Updated: July, 2015

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
Shortage Indicator

EGFSN Report (July 2014) shows expansion demand in Sales and Customer Service occupations for Market Research and Product Strategy Roles.

-2%
Occupational Category

Marketing Associate Professionals

Also included in this category:

Business development executives; marketing consultants; marketing executives; market research analysts

Number Employed:

5,300

Part time workers: 11%
Aged over 55: 4%
Male / Female: 38 / 62%
Non-Nationals: 17%
With Third Level: 82%
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At a Glance... header image

Carries out surveys by interviewing people in person and over the telephone.


The Work header image

Market research is usually carried out for manufacturers and advertisers who are interested in selling goods. The aim is to find out what people need, want, like and dislike. Companies can then produce the right goods and achieve maximum sales.  
 
Other organisations, such as central and local government, also use market research to find out what the public think about different subjects, for example, environmental policies or planning proposals. Opinion polls are a type of market research covering a range of subjects, from views on political/economic issues and likely voting behaviour, to level of support for European Union directives.  
 
Market research interviewers collect information using questionnaires. They ask questions, such as which brand names or advertising slogans interviewees recognise, which products they use, where they usually shop and whether they would try new types of goods.  
 
Market research interviewers usually have to interview a target number of people. This may be a random sample or a selected group, for example, people of a certain age and sex, or parents of young children. Sometimes they work in shopping precincts, and approach people they think meet their criteria. Sometimes interviews are conducted over the telephone. Street and telephone interviews tend to be fairly short. For some types of research, interviewers visit people at home.

 


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

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Seek and provide information to help companies determine their position in the marketplace.

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Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

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Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

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Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

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Monitor industry statistics and follow trends in trade literature.

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Measure and assess customer and employee satisfaction.

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Measure the effectiveness of marketing, advertising, and communications programs and strategies.

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Forecast and track marketing and sales trends, analyzing collected data.

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Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Organizing, Planning, and Prioritizing Work:  Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Establishing and Maintaining Interpersonal Relationships:  Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Analyzing Data or Information:  Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

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Communicating with Supervisors, Peers, or Subordinates:  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Getting Information:  Observing, receiving, and otherwise obtaining information from all relevant sources.

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Updating and Using Relevant Knowledge:  Keeping up-to-date technically and applying new knowledge to your job.

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Processing Information:  Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

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Communicating with Persons Outside Organization:  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Making Decisions and Solving Problems:  Analyzing information and evaluating results to choose the best solution and solve problems.

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Identifying Objects, Actions, and Events:  Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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English Language:  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Customer and Personal Service:  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

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Administration and Management:  Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

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Sales and Marketing:  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Computers and Electronics:  Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Reading Comprehension:   Understanding written sentences and paragraphs in work related documents.

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Writing:   Communicating effectively in writing as appropriate for the needs of the audience.

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Active Listening:   Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Judgment and Decision Making:   Considering the relative costs and benefits of potential actions to choose the most appropriate one.

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Systems Analysis:   Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

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Speaking:   Talking to others to convey information effectively.

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Critical Thinking:   Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Active Learning:   Understanding the implications of new information for both current and future problem-solving and decision-making.

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Systems Evaluation:   Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

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Monitoring:   Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Personal Qualitiesheader image

You need self-confidence to be a market research interviewer. A polite and friendly personality is also useful. You need to be able to ask questions objectively. A clear voice and a good telephone manner are essential.  
 
Listening skills and attention to detail are important. Market research interviewers need to record answers accurately and write down comments briefly and clearly. You need to pay attention to detail in order to effectively determine what the interviewee is trying to convey.  
 
You might also have to be persistent and persuasive from time to time. Market research interviewers need to be self-motivated and able to work without supervision. Some interviewers spend long periods on their feet, so stamina may be necessary.  
 
In some posts, a full clean driving licence will be needed.


Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

Note: you will be leaving the CareersPortal Site

Go..Market Analyst - from:  icould [UK] Video
Go..Market Research Interviewer - from:  N.C.S. [UK]
Go..Market researcher - from:  GradIreland

Related Occupationsheader image

Contactsheader image

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Organisation: Marketing Institute of Ireland (MII)
  Address: Marketing House, South County Business Park, Leopardstown, Dublin 18
  Tel: (01) 295 2355
  Email: Click here
  Url Click here

 

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Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing and Public Relations

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