Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Nan Hu from An Garda Síochána to give some advice for people considering this job:


Nan Hu


An Garda Síochána

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  Nan Hu
I would advise those considering the job to be patient and to be good at what you are doing and when the opportunity comes to join An Garda Siochana just take it!.

If you are part of a minority group in Ireland and considering joining An Garda Síochána then my advice to you is to go for it because as a foreign national working in the organisation I promise there is no discrimination in An Garda Síochána.

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and like commerce, trade and making deals. Some are drawn to sales and marketing occupations. Many will eventually end up owning their own business, or managing a section in larger organisations. They tend to be very goal-oriented, and work best when focused on a target. Some have an entrepreneurial inclination.
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Occupation Details

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Marketing / Communications Manager

Job Zone

Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

€35k > 70 
Marketing / Communications Manager
Salary Range
(thousands per year)*
€35 - 70 
Related Information:
PR / Communications Manager: 35 - 75
PR / Communications Executive: 24 - 50
Data Source(s):

Last Updated: April, 2015

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
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At a Glance... header image

Responsible for running marketing campaigns as well as developing new advertising for a company.

Videos & Interviews header image

1Total Records: 2

Pat O'Connor
Press Officer  
Go to Interview  
Julie Hegarty
Advertising Manager  

Julie Hegarty is Advertising Department Manager with Lidl Ireland. Julie completed a Degree in Management with Hispanic Studies at Queen's University, joining Lidl in 2004 as a Store Manager. She has completed an 18-month exchange programme with Lidl Germany as part of her progression to Sales Operations Manager.

Go to Interview  

Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation


Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.


Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.


Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.


Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.


Develop pricing strategies, balancing firm objectives and customer satisfaction.


Compile lists describing product or service offerings.


Initiate market research studies or analyze their findings.


Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.


Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.


Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.


Establishing and Maintaining Interpersonal Relationships:  Developing constructive and cooperative working relationships with others, and maintaining them over time.


Communicating with Persons Outside Organization:  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.


Communicating with Supervisors, Peers, or Subordinates:  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.


Thinking Creatively:  Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.


Organizing, Planning, and Prioritizing Work:  Developing specific goals and plans to prioritize, organize, and accomplish your work.


Selling or Influencing Others:  Convincing others to buy merchandise/goods or to otherwise change their minds or actions.


Making Decisions and Solving Problems:  Analyzing information and evaluating results to choose the best solution and solve problems.


Coordinating the Work and Activities of Others:  Getting members of a group to work together to accomplish tasks.


Scheduling Work and Activities:  Scheduling events, programs, and activities, as well as the work of others.


Developing Objectives and Strategies:  Establishing long-range objectives and specifying the strategies and actions to achieve them.

Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.


Sales and Marketing:  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.


Customer and Personal Service:  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.


English Language:  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.


Administration and Management:  Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.


Communications and Media:  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.


Critical Thinking:   Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.


Monitoring:   Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.


Persuasion:   Persuading others to change their minds or behavior.


Speaking:   Talking to others to convey information effectively.


Active Listening:   Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.


Reading Comprehension:   Understanding written sentences and paragraphs in work related documents.


Active Learning:   Understanding the implications of new information for both current and future problem-solving and decision-making.


Social Perceptiveness:   Being aware of others' reactions and understanding why they react as they do.


Judgment and Decision Making:   Considering the relative costs and benefits of potential actions to choose the most appropriate one.


Management of Personnel Resources:   Motivating, developing, and directing people as they work, identifying the best people for the job.

Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

Note: you will be leaving the CareersPortal Site

Go..Communications Officer - from:  icould [UK] Video
Go..Head of Communications and Marketing - from:  icould [UK] Video
Go..Internal Communications Manager - from:  icould [UK] Video
Go..Marketing Manager - from:  N.C.S. [UK]
Go..Marketing Manager - from:  iCould [UK] Video
Go..Marketing Manager - from:  icould [UK] Video
Go..Sales and Marketing Manager - from:  icould [UK] Video
Go..Sales and Marketing Manager & Volunteer Mentor - from:  icould [UK] Video

Related Occupationsheader image

Contactsheader image


Organisation: Marketing Institute of Ireland (MII)
  Address: Marketing House, South County Business Park, Leopardstown, Dublin 18
  Tel: (01) 295 2355
  Email: Click here
  Url Click here


Organisation: Irish Direct Marketing Association
  Address: 8 Upper Fitzwilliam St. Dublin 2
  Tel: (01) 661 0470
  Email: Click here
  Url Click here


Organisation: School of Marketing - Dublin Institute of Technology
  Address: Aungire Street, Dublin 2
  Tel: (01) 402 7149
  Email: Click here
  Url Click here


Job Search

Career Articles

Career Profile: Marketing Executive

Career Guidance

This occupation is popular with people who have the following Career Interests...

...and for people who like working in the following Career Sectors:

Advertising, Marketing and Public Relations

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Further Ed & PLC Course Suggestions
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