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Occupation Details

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Marketing Executive

Job Zone

Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

€23k > 160 
Marketing Executive
Salary Range
(thousands per year)*
€23 - 160 
Related Information:
Marketing Assistant: 20 - 32
Marketing Executive: 23 - 60
Marketing Manager: 35 - 90
Marketing Director: 70 - 160
Data Source(s):
Morgan McKinley / Brightwater / Sigmar

Last Updated: July, 2015

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
Shortage Indicator

EGFSN Report (July 2014) shows expansion demand in Sales and Customer Service occupations for Market Research and Product Strategy Roles.

-4%
Occupational Category

Marketing Associate Professionals

Also included in this category:

Business development executives; marketing consultants; marketing executives; market research analysts

Number Employed:

5,300

Part time workers: 16%
Aged over 55: 3%
Male / Female: 47 / 53%
Non-Nationals: 22%
With Third Level: 87%
Return to List
Saves this course to your Career File if you are registered.

At a Glance... header image

Supervises and plans a market strategy for a company's product or service.


Videos & Interviews header image

1Total Records: 1

Julie Hegarty
Advertising Manager  

Julie Hegarty is Advertising Department Manager with Lidl Ireland. Julie completed a Degree in Management with Hispanic Studies at Queen's University, joining Lidl in 2004 as a Store Manager. She has completed an 18-month exchange programme with Lidl Germany as part of her progression to Sales Operations Manager.

Go to Interview  
 

The Work header image

A Marketing Executive can have the responsibility for the management of a number of brands within a marketing company's portfolio. The work of managing these brands can involve forecasting sales and arranging promotions and advertising. This would involve working closely with the advertising industry.  
 
The work also covers the launching of new products, deciding on the correct packaging and message, etc, so that the new product will meet the needs and wants of the potential consumer. This work would also involve working closely with market researchers.  
 
Typical initial entry may be as an assistant brand manager with specific duties connected with the marketing of a range of goods. They organise market research to assess buying trends, oversee advertising campaigns, prepare sales estimates, supervise printing and packaging design, and monitor sales performance.  
 
The brand manager liaises closely with the sales force, designers, financial managers, public relations executives and any outside agencies commissioned to do market research or advertising. They also prepare documents for senior management and use number skills to analyse sales figures.  
 
The training of junior staff may include periods of experience in sales or market research to gain a more complete idea of the whole marketing process.  
 
In general a Marketing Executive supports the Marketing Manager. They build relationships with a range of customers, suppliers and colleagues. They also maintain and build contacts with the media arranging for the effective distribution of marketing materials.

 


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.

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Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

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Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

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Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

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Develop pricing strategies, balancing firm objectives and customer satisfaction.

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Compile lists describing product or service offerings.

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Initiate market research studies or analyze their findings.

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Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

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Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

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Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Establishing and Maintaining Interpersonal Relationships:  Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Communicating with Persons Outside Organization:  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Communicating with Supervisors, Peers, or Subordinates:  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Thinking Creatively:  Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

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Organizing, Planning, and Prioritizing Work:  Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Selling or Influencing Others:  Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

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Making Decisions and Solving Problems:  Analyzing information and evaluating results to choose the best solution and solve problems.

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Coordinating the Work and Activities of Others:  Getting members of a group to work together to accomplish tasks.

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Scheduling Work and Activities:  Scheduling events, programs, and activities, as well as the work of others.

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Developing Objectives and Strategies:  Establishing long-range objectives and specifying the strategies and actions to achieve them.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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Sales and Marketing:  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Customer and Personal Service:  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

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English Language:  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Administration and Management:  Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

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Communications and Media:  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Critical Thinking:   Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Monitoring:   Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

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Persuasion:   Persuading others to change their minds or behavior.

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Speaking:   Talking to others to convey information effectively.

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Active Listening:   Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Reading Comprehension:   Understanding written sentences and paragraphs in work related documents.

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Active Learning:   Understanding the implications of new information for both current and future problem-solving and decision-making.

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Social Perceptiveness:   Being aware of others' reactions and understanding why they react as they do.

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Judgment and Decision Making:   Considering the relative costs and benefits of potential actions to choose the most appropriate one.

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Management of Personnel Resources:   Motivating, developing, and directing people as they work, identifying the best people for the job.

Personal Qualitiesheader image

Marketing executives need good organisational skills. The ability to work to deadlines quickly and accurately, and within a set budget, is also necessary.  
 
You'll need excellent interpersonal and communication skills, both written and oral. Tact, diplomacy and a persuasive manner are also required. The ability to use and understand computers is increasingly important. The ability to use ones own initiative is also important in a Marketing Executive. Teamwork is a substantial feature of a Marketing Executives work therefore you have to be comfortable working as part of a group.


Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

Note: you will be leaving the CareersPortal Site

Go..Marketing Executive - from:  N.C.S. [UK]
Go..Marketing Executive - from:  icould [UK] Video
Go..Marketing executive - from:  GradIreland

Related Occupationsheader image

Contactsheader image

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Organisation: Marketing Institute of Ireland (MII)
  Address: Marketing House, South County Business Park, Leopardstown, Dublin 18
  Tel: (01) 295 2355
  Email: Click here
  Url Click here

bullet

Organisation: Marketing Institute of Ireland (MII)
  Address: Marketing House, South County Business Park, Leopardstown, Dublin 18
  Tel: (01) 295 2355
  Email: Click here
  Url Click here

bullet

Organisation: School of Marketing - Dublin Institute of Technology
  Address: Aungire Street, Dublin 2
  Tel: (01) 402 7149
  Email: Click here
  Url Click here

 

Job Search


Career Articles

Career Profile: Marketing Executive
A Day in the Life of a Marketing Manager

Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing and Public Relations

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Further Ed & PLC Course Suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.

Courses found: 42


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