Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Mariya Levchuk from McDonald's to give some advice for people considering this job:

 

Mariya Levchuk

Crew Trainer

McDonald's

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  Mariya Levchuk
This is a perfect job for any student - you get flexible hours and your mind switches from the college problems in the friendly atmosphere. This is an opportunity to meet people from different countries, get an insight into their worlds, about their ways. Your work is always well rewarded and appreciated by the management.
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Investigative 
The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with clever technology. They will often follow the latest developments in their chosen field, and prefer mentally stimulating environments.
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Occupation Details

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Public Relations Account Executive

Job Zone

Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

€20k > 41 
Public Relations Account Executive
Salary Range
(thousands per year)*
€20 - 41 
Related Information:
Data Source(s):
payscale.com

Last Updated: April, 2014

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
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At a Glance... header image

Engage in promoting or creating good will for individuals, groups, or organisations by writing or selecting favourable publicity material and releasing it through various communications media.


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Respond to requests for information from the media or designate an appropriate spokesperson or information source.

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Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

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Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization's accomplishments or agenda.

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Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

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Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

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Coach client representatives in effective communication with the public or with employees.

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Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

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Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

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Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

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Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Communicating with Persons Outside Organization:  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Organizing, Planning, and Prioritizing Work:  Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Communicating with Supervisors, Peers, or Subordinates:  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Establishing and Maintaining Interpersonal Relationships:  Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Scheduling Work and Activities:  Scheduling events, programs, and activities, as well as the work of others.

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Updating and Using Relevant Knowledge:  Keeping up-to-date technically and applying new knowledge to your job.

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Getting Information:  Observing, receiving, and otherwise obtaining information from all relevant sources.

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Thinking Creatively:  Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

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Identifying Objects, Actions, and Events:  Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

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Making Decisions and Solving Problems:  Analyzing information and evaluating results to choose the best solution and solve problems.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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Communications and Media:  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

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English Language:  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Sales and Marketing:  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Customer and Personal Service:  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

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Computers and Electronics:  Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Speaking:   Talking to others to convey information effectively.

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Reading Comprehension:   Understanding written sentences and paragraphs in work related documents.

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Writing:   Communicating effectively in writing as appropriate for the needs of the audience.

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Critical Thinking:   Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Social Perceptiveness:   Being aware of others' reactions and understanding why they react as they do.

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Active Listening:   Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Coordination:   Adjusting actions in relation to others' actions.

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Time Management:   Managing one's own time and the time of others.

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Judgment and Decision Making:   Considering the relative costs and benefits of potential actions to choose the most appropriate one.

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Service Orientation:   Actively looking for ways to help people.

Related Occupationsheader image

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Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing and Public Relations

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Higher Ed & CAO Course suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.
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Further Ed & PLC Course Suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.

Courses found: 2