Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Richard Storey from McDonald's to give some advice for people considering this job:

 

Richard Storey

Shift Manager

McDonald's

Read more

  Richard Storey

The initial couple of days can be tough as you are in training and it can make people rethink about working here, but I would have to say persevere, as there are rewards at the end of the tunnel.

McDonald's put their people first and never leave them doing the same job all the time. To work in McDonald's you requires patience, a good personality with a willingness to learn something new everyday.

Showing an interest in other peoples interests would help as you have to work as a team so interpersonal skills are ESSENTIAL!!

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Occupation Details

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Retail Manager

Job Zone

Education
Most occupations in this zone require job specific training (vocational training) related to the occupation (NFQ Levels 5 and 6 or higher), related on-the-job experience, or a relevant professional award.

Related Experience
Previous work-related skill, knowledge, or experience is required for these occupations. For example, electricians typically complete four years of training in order to perform the job.

Job Training
Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognised apprenticeship program may be associated with these occupations.

Job Zone Examples
These occupations usually involve using communication and organisational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include restaurant managers, electricians, agricultural technicians, legal secretaries, hairdressers, and web developers.

€28k > 80 
Retail Shop Manager
Salary Range
(thousands per year)*
€28 - 80 
Related Information:
Department Store: 45 - 70
Fashion: 28 - 45
Food / Non - Food Multiples: 55 - 80
Electrical / Pharmaceutical / Telecoms: 40 - 55
Data Source(s):
Brightwater

Last Updated: May, 2014

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
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At a Glance... header image

Supervises and manages the running of a retail outlet or shop.


Videos & Interviews header image

1Total Records: 3

Elaine Steiro
Franchisee  
Elaine is an Owner Operator of two McDonald's stores, one in Dundalk and the other in Monaghan. She went to Grange Community College in Donaghmede, and followed this with an Art and Design course in Colaiste Dhulaigh. She decided against an art and design career and instead chose to work in McDonald's full time. With that experience, she decided to become a Franchisee - a risky decision that allowed her to be her own boss and follow her own directions.
Go to Interview  
 
Patrick Quinn
Trainee Retail Manager  

After completing his Leaving Cert, Patrick investigated the Lidl Retail Management Degree programme on their website and decided to make an application. He was keen on working in the Retail area since he was 14 and continues to pursue his interests now at Lidl.

Go to Interview  
 
Lorraine Brophy
Sales Operations Manager  

Lorraine Brophy works as a Sales Operations Manager for Lidl Ireland.  She is currently on an exchange programme working in Lidl Germany where not only is she learning the language but she also has responsibility for 3 stores in Berlin.

Go to Interview  
 

The Work header image

Retail managers control the day-to-day running of a store, with the overall aim of improving its commercial performance. They must ensure that sales targets are achieved while keeping operating costs within a set budget. Group or area managers set the long-term budgets and sales targets.  
 
As the leader of a store team, they may have to select and train staff, organise rotas, implement new policies or promotions, monitor stock and answer any queries. They also have to monitor the performance of key product lines, maintain hygiene standards, ensure the premises is secure and deal with customer enquiries.  
 
In large stores, there may be a team of several managers, each one responsible for their own department, with a single store manager in overall charge. Retail managers in smaller, independent stores can expect to have a more 'hands on' approach. They usually have more flexibility in the way they organise and display their products. Managers who work for larger retailers usually have to work to instructions passed on to them by their head office.  
 
Depending on the size and type of retail outlet, a variety of retail managers may be utilised, including the following:  
 
STORE MANAGER: The Store Manager or General Manager oversees the day-today running of the store and the overall retail team.  
 
SALES AND MERCHANDISING MANAGER: Reporting to the store manager; the Sales and Merchandising manager is responsible for a particular product area (e.g. Men's Fashion, Interior design, Food and Drink etc.  
 
DEPARTMENTAL MANAGERS/SUPERVISORS: In large stores, there may be a team of several managers, each one responsible for their own department, and a general manager with overall responsibility. Departmental managers are also called Supervisors or Charge-hands depending on the organisation.  
 
Due to the nature of the Retail sector, retail managers may be expected to work challenging hours, including weekends.

 


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Provide customer service by greeting and assisting customers, and responding to customer inquiries and complaints.

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Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.

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Monitor sales activities to ensure that customers receive satisfactory service and quality goods.

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Inventory stock and reorder when inventory drops to a specified level.

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Instruct staff on how to handle difficult and complicated sales.

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Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate.

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Assign employees to specific duties.

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Enforce safety, health, and security rules.

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Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.

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Plan budgets and authorize payments and merchandise returns.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Organizing, Planning, and Prioritizing Work:  Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Handling and Moving Objects:  Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.

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Performing for or Working Directly with the Public:  Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

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Establishing and Maintaining Interpersonal Relationships:  Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Resolving Conflicts and Negotiating with Others:  Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

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Coaching and Developing Others:  Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.

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Communicating with Supervisors, Peers, or Subordinates:  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Scheduling Work and Activities:  Scheduling events, programs, and activities, as well as the work of others.

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Getting Information:  Observing, receiving, and otherwise obtaining information from all relevant sources.

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Making Decisions and Solving Problems:  Analyzing information and evaluating results to choose the best solution and solve problems.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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Customer and Personal Service:  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

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Sales and Marketing:  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Administration and Management:  Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

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Mathematics:  Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

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English Language:  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Monitoring:   Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

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Persuasion:   Persuading others to change their minds or behavior.

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Social Perceptiveness:   Being aware of others' reactions and understanding why they react as they do.

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Critical Thinking:   Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Reading Comprehension:   Understanding written sentences and paragraphs in work related documents.

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Speaking:   Talking to others to convey information effectively.

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Instructing:   Teaching others how to do something.

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Management of Personnel Resources:   Motivating, developing, and directing people as they work, identifying the best people for the job.

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Time Management:   Managing one's own time and the time of others.

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Negotiation:   Bringing others together and trying to reconcile differences.

Personal Qualitiesheader image

Retail managers should possess strong leadership skills, be able to show that they can motivate others and communicate effectively with people from all walks of life.  
 
It is essential that they enjoy dealing with people. They must be good managers of their own time and be confident and decisive in unpredictable situations. Personal qualities should include politeness, tact, and good listening skills.  
 
Retail managers must have the ability to pay attention to detail, to plan and set priorities, and they should posses good analytical skills.  
 
You would be responsible for running the business and solving problems quickly. The work can be challenging and pressurised at times and can involve making decisions dealing with staff you need to be able to cope with this.  
 
A good level of general fitness is needed for this job, as you will be on your feet most of the time.


Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

Note: you will be leaving the CareersPortal Site

Go..Deputy Store Manager - from:  iCould [UK] Video
Go..Relief Shop Manager - from:  icould [UK] Video
Go..Retail Executive - from:  icould [UK] Video
Go..Retail Manager - from:  N.C.S. [UK]
Go..Retail manager - from:  GradIreland
Go..Shopkeeper - from:  N.C.S. [UK]

Related Occupationsheader image

Contactsheader image

bullet

Organisation: The Sales Institute of Ireland
  Address: 68 Merrion Square, Dublin 2
  Tel: (01) 662 6904
  Email: Click here
  Url Click here

bullet

Organisation: Chartered Institute of Personnel and Development in Ireland
  Address: Marine House,Clanwilliam Place, Dublin 2
  Tel: (01) 653 0400
  Email: Click here
  Url Click here

 

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