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Maria O'Neill

Civil Engineer

STEPS

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  Maria O'Neill

If you like working with others, and like problem solving then its definitely worth considering. Do you ever look at a bridge/skyscraper etc. and wonder how they did that? Or better still, are you looking at the way the road at home is laid out and thinking if they had of done something differently it would have been better.

Engineering is not a career people think about and say its helping people, but in many ways it is rewarding and just as much about helping people. Engineers design things used everyday that help people get to work, provide clean water, provide sewerage systems, care for the environment....

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Realists like to find practical solutions to problems using tools, technology and skilled work. Realists usually prefer to be active in their work environment, often do most of their work alone, and enjoy taking decisive action with a minimum amount of discussion and paperwork.
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Occupation Details

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Advertising Account Manager

Job Zone

Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

€25k > 45 
Advertising Account Manager
Salary Range
(thousands per year)*
€25 - 45 
Related Information:
Senior positions may exceed 45k
Data Source(s):
prosperity.ie

Last Updated: June, 2013

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
1%
Occupational Category

Media Professionals

Also included in this category:

Journalists; editors; reporters; public relations officers; public relations consultants; press officers; creative directors

Number Employed:

6,000

Part time workers: 13%
Aged over 55: 6%
Male / Female: 53 / 47%
Non-Nationals: 20%
With Third Level: 95%
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At a Glance... header image

Works as the link between an advertising agency and the client. They find out about the client's advertising goals, and then organise the advertising department or agency's creative and planning staff to produce effective campaigns.


The Work header image

The Account Executive is the link between client and agency. He/she briefs the agency personnel on the client's requirements and co-ordinates the efforts of the entire agency staff; presents proposals to the client and supervises the launching and progress of the advertising campaign. They work as part of a close team, are responsible for budgets and the legal requirements for advertisements.

 


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Maintain assigned account bases while developing new accounts.

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Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

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Provide clients with estimates of the costs of advertising products or services.

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Locate and contact potential clients to offer advertising services.

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Process all correspondence and paperwork related to accounts.

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Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.

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Inform customers of available options for advertisement artwork, and provide samples.

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Deliver advertising or illustration proofs to customers for approval.

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Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.

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Recommend appropriate sizes and formats for advertising, depending on medium being used.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Selling or Influencing Others:  Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

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Organizing, Planning, and Prioritizing Work:  Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Communicating with Persons Outside Organization:  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Establishing and Maintaining Interpersonal Relationships:  Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Thinking Creatively:  Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

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Communicating with Supervisors, Peers, or Subordinates:  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Updating and Using Relevant Knowledge:  Keeping up-to-date technically and applying new knowledge to your job.

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Resolving Conflicts and Negotiating with Others:  Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

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Getting Information:  Observing, receiving, and otherwise obtaining information from all relevant sources.

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Performing for or Working Directly with the Public:  Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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Sales and Marketing:  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Customer and Personal Service:  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

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English Language:  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Communications and Media:  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

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Clerical:  Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Persuasion:   Persuading others to change their minds or behavior.

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Speaking:   Talking to others to convey information effectively.

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Service Orientation:   Actively looking for ways to help people.

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Active Listening:   Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Negotiation:   Bringing others together and trying to reconcile differences.

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Critical Thinking:   Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Reading Comprehension:   Understanding written sentences and paragraphs in work related documents.

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Social Perceptiveness:   Being aware of others' reactions and understanding why they react as they do.

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Monitoring:   Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

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Active Learning:   Understanding the implications of new information for both current and future problem-solving and decision-making.

Personal Qualitiesheader image

As most of your time will be spent in discussion with clients and colleagues, communication and interpersonal skills are important. You'll need the confidence to win clients' accounts and persuasive powers to convince them about your agency's ideas. A systematic approach to work, staff management skills and an interest in business are useful.    
   
Good report writing and presentation skills are also desirable in an advertising executive. You also need to be able to work as part of a team as well as on your own.


Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

Note: you will be leaving the CareersPortal Site

Go..Advertising Account Executive - from:  N.C.S. [UK]
Go..Advertising Account Executive - from:  icould [UK] Video
Go..Advertising account manager - from:  GradIreland
Go..Advertising Account Planner - from:  N.C.S. [UK]

Related Occupationsheader image

Contactsheader image

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Organisation: Institute of Advertising Practitioners in Ireland
  Address: 8 Upper Fitzwilliam Street, Dublin 2
  Tel: (01) 676 5991
  Email: Click here
  Url Click here

 

Job Search


Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing and Public Relations
Media & Publishing

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