Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Mark Maguire from Construction Industry Federation to give some advice for people considering this job:

 

Mark Maguire

Apprentice Electrician

Construction Industry Federation

Read more

  Mark	Maguire
The advice I would give is firstly talk to someone you may know that is already in the trade and ask them any questions that you may have or ask them about some of there first hand experiences.

Another good piece of advice would be to go onto YouTube and search some basic electrics, keep in mind that these are the kind of things that you will face when you go to the college phases of your apprenticeship . There are books and e-books that can be purchased to get an understanding.
Close

Social?
Social 
The Social person's interests focus on some aspect of those people in their environment. In all cases the social person enjoys the personal contact of other people in preference to the impersonal dealings with things, data and ideas found in other groups.

Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people, and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.
All Courses
PLC Progression Routes
PLC Points Calculator
CAO Points Calculator
CAO Video Guide

The Lir - National Academy of Dramatic Art 
Colaiste Ide College of Further Education 
Crumlin College of Further Education 
Career Interviews
Sector Profiles
School Subjects (LC)
College Courses
Close
Study Skills
Other
Work Experience (School)
CV & Interview Preparation

Occupation Details

logo imagelogo image

Advertising Media Buyer

Job Zone

Education
Most occupations in this zone require job specific training (vocational training) related to the occupation (NFQ Levels 5 and 6 or higher), related on-the-job experience, or a relevant professional award.

Related Experience
Previous work-related skill, knowledge, or experience is required for these occupations. For example, electricians typically complete four years of training in order to perform the job.

Job Training
Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognised apprenticeship program may be associated with these occupations.

Job Zone Examples
These occupations usually involve using communication and organisational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include restaurant managers, electricians, agricultural technicians, legal secretaries, hairdressers, and web developers.

Return to List
Saves this course to your Career File if you are registered.

At a Glance... header image

Employed by advertising agencies to negotiate the purchase of advertising time or space on behalf of their clients.


The Work header image

Media buyers work for advertising agencies. They negotiate the purchase of advertising space in newspapers and magazines, and advertising time on television and radio. The title 'media/space buyer' tends to be used in large agencies, while in smaller ones; the functions of the planner and buyer may be combined in the role of a media executive or assistant. Specialisation in a particular medium such as television is also common in large agencies.   
  
The media buyer receives a 'brief' that outlines the media to be used, the budget available and the approximate number of viewers, listeners or readers they are hoping to reach. Often this is a fairly loose plan and the media buyer must negotiate the best deal for the client whose advertising campaign the agency is handling. To do this the media buyer needs to be aware of any specialist discounts available. It is important to remain within the budget and to maintain careful records of all transactions.

 


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

bullet

Maintain assigned account bases while developing new accounts.

bullet

Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

bullet

Provide clients with estimates of the costs of advertising products or services.

bullet

Locate and contact potential clients to offer advertising services.

bullet

Process all correspondence and paperwork related to accounts.

bullet

Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.

bullet

Inform customers of available options for advertisement artwork, and provide samples.

bullet

Deliver advertising or illustration proofs to customers for approval.

bullet

Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.

bullet

Recommend appropriate sizes and formats for advertising, depending on medium being used.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

bullet

Selling or Influencing Others:  Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

bullet

Organizing, Planning, and Prioritizing Work:  Developing specific goals and plans to prioritize, organize, and accomplish your work.

bullet

Communicating with Persons Outside Organization:  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

bullet

Establishing and Maintaining Interpersonal Relationships:  Developing constructive and cooperative working relationships with others, and maintaining them over time.

bullet

Thinking Creatively:  Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

bullet

Communicating with Supervisors, Peers, or Subordinates:  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

bullet

Updating and Using Relevant Knowledge:  Keeping up-to-date technically and applying new knowledge to your job.

bullet

Resolving Conflicts and Negotiating with Others:  Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

bullet

Getting Information:  Observing, receiving, and otherwise obtaining information from all relevant sources.

bullet

Performing for or Working Directly with the Public:  Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

bullet

Sales and Marketing:  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

bullet

Customer and Personal Service:  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

bullet

English Language:  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

bullet

Communications and Media:  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

bullet

Clerical:  Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

bullet

Persuasion:   Persuading others to change their minds or behavior.

bullet

Speaking:   Talking to others to convey information effectively.

bullet

Service Orientation:   Actively looking for ways to help people.

bullet

Active Listening:   Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

bullet

Negotiation:   Bringing others together and trying to reconcile differences.

bullet

Critical Thinking:   Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

bullet

Reading Comprehension:   Understanding written sentences and paragraphs in work related documents.

bullet

Social Perceptiveness:   Being aware of others' reactions and understanding why they react as they do.

bullet

Monitoring:   Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

bullet

Active Learning:   Understanding the implications of new information for both current and future problem-solving and decision-making.

Personal Qualitiesheader image

To be a media buyer, you need to be a highly skilled negotiator, capable of securing popular advertising slots at the lowest possible price. Most of a buyer's time is spent on the telephone so you must have a confident telephone manner. You should also be able to work under pressure. Numeric skills are useful in allocating the budget and calculating expenditure. You need to keep up to date with social, technological and economic trends for example email communication etc.   
  
The work is mainly office based, however, you may have to travel to meetings therefore a driving license may be necessary.


Further Informationheader image

A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:

Note: you will be leaving the CareersPortal Site

Go.. - from:  

Related Occupationsheader image

Contactsheader image

bullet

Organisation: Institute of Advertising Practitioners in Ireland
  Address: 8 Upper Fitzwilliam Street, Dublin 2
  Tel: (01) 676 5991
  Email: Click here
  Url Click here

 

Job Search


Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing and Public Relations

Search for Related Courses from Qualifax - the National Learners Database

Go..


Higher Ed & CAO Course suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.
Courses found: 54
Advertising and Marketing Communications
IT Tallaght
Advertising and Marketing Communications
IT Tallaght
Arts - Business (Marketing)
Maynooth University
Business
Maynooth University
Business
TCD
Business (Marketing and Management)
Limerick IT
Business (Marketing and Management)
Limerick IT
Business (Marketing and Management)
Limerick IT
Business - Marketing
Letterkenny IT
Business in Marketing
Dublin Business School
Business in Marketing
Dublin Business School
Business in Marketing and Sales
GMIT - Galway-Mayo IT
Business in Marketing and Sales
GMIT - Galway-Mayo IT
Business in Tourism with Event Management
IT Sligo
Business Studies and French
TCD
Business with Event Management
Limerick IT
Commerce
UCD (NUI)
Digital Marketing
IT Sligo
Digital Marketing
Athlone IT
Digital Marketing
IT Blanchardstown
Digital Marketing
IT Blanchardstown
Entrepreneurship
Maynooth University
Event Management
American College
Event Management
Dundalk IT
Event Management
DIT
Food Marketing and Entrepreneurship
UCC (NUI)
International Business
Waterford IT
International Hospitality Management
Griffith College. Limerick
International Hospitality Management
Griffith College. Dublin
International Hospitality Management
Griffith College. Dublin
Marketing
IT Tallaght
Marketing
Limerick City College
Marketing
DIT
Marketing
Dundalk IT
Marketing
DIT
Marketing
Dublin Business School
Marketing
Limerick City College
Marketing
Griffith College. Dublin
Marketing
IT Tallaght
Marketing
Independent Colleges
Marketing
Cork Institute of Technology
Marketing (Digital Media and Cloud Computing)
Dublin Business School
Marketing (Digital Media)
Dublin Business School
Marketing (Event Management)
Dublin Business School
Marketing and Digital Media
Waterford IT
Marketing Management
IT Tallaght
Marketing Management
Limerick City College
Marketing Practice
NCI
Marketing, Innovation and Technology (MINT)
DCU
Print and Digital Media Technology Management
DIT
Retail Management and Marketing
DIT
Tourism Marketing
Waterford IT
Tourism Marketing
DIT
Visual Merchandising & Display
DIT


Further Ed & PLC Course Suggestions
If you are interested in this occupation, then the following courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.

Courses found: 42


Event Management
Ballsbridge College of Further Education
Business & Marketing
Rathmines College of Further Education
Marketing & PR
Carlow Institute of Further Education
Marketing, Advertising and Management
Ballsbridge College of Further Education
Business Studies - Digital Marketing
College of Further Education Dundrum
Business with Marketing 1
Colaiste Stiofain Naofa CFE
Marketing
Rathmines College of Further Education
Sales & Marketing
Crumlin College of Further Education
Marketing - Management & Media Analysis
Coláiste Dhúlaigh College of Further Education
Business Practice, Marketing & Human Resources
Colaiste Ide College of Further Education
Public Relations
Rathmines College of Further Education
Marketing - Public Relations & Web Design
Galway Community College
Business Technology with Marketing
St. Tiernan's College of Further Studies
Marketing
Limerick College of Further Education
Global Marketing & Business Studies
Pearse College of Further Education
Marketing, PR & Event Management
Castlebar College of Further Education
Management & Marketing in Tourism
Crumlin College of Further Education
Advertising & Public Relations
Limerick College of Further Education
Business Management & Marketing
Crumlin College of Further Education
Business Studies and Administration
Dunboyne College of Further Education
Event Management
Stillorgan College of Further Education
Public Relations, Event Management & Digital Marketing
Dun Laoghaire Further Education Institute
Event Management with TV Studies
Limerick College of Further Education
Marketing & Digital Media
Blackrock Further Education Institute
Retail Selling & Business Development
Whitehall College of Further Education
PR & Digital Marketing
Stillorgan College of Further Education
Marketing - Digital
Ballsbridge College of Further Education
Marketing & Public Relations
Galway Technical Institute
Marketing with Event Management
Cork College of Commerce
Marketing, Advertising & Public Relations
Cork College of Commerce
Event Management - Advanced Certificate
Ballsbridge College of Further Education
IT Sales & Digital Marketing
St. John's Central College
Retail Pharmacy & Retail Sales Assistant
Blackrock Further Education Institute
Business with Marketing 2
Colaiste Stiofain Naofa CFE
Business Studies with Digital Marketing
Waterford College of Further Education
Public Relations, Event Management and Media
Tralee Community College
Marketing, Advertising & Public Relations
Cavan Institute
Retail Management & On-Line Marketing
College of Further Education Dundrum
Digital Advertising and Social Networking
Cork College of Commerce
Food Marketing & Business
Cork College of Commerce
Marketing with Advertising & Public Relations
Kerry College of Further Education
Digital Marketing
Cavan Institute