Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Liam Doyle from Failte Ireland to give some advice for people considering this job:

 

Liam Doyle

Hotel Manager

Failte Ireland

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  Liam Doyle
Don’t give up easily, because there’ll be many obstacles or roadblocks placed in your way. If you enjoy challenges, you’ll enjoy the hotel industry. It is physically and mentally very challenging but also extraordinarily rewarding, a lot more than most other industries, providing you’re willing to stay the course!
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Realists like to find practical solutions to problems using tools, technology and skilled work. Realists usually prefer to be active in their work environment, often do most of their work alone, and enjoy taking decisive action with a minimum amount of discussion and paperwork.
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Occupation Details

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Advertising Media Salesperson

Job Zone

Education
Most occupations in this zone require job specific training (vocational training) related to the occupation (NFQ Levels 5 and 6 or higher), related on-the-job experience, or a relevant professional award.

Related Experience
Previous work-related skill, knowledge, or experience is required for these occupations. For example, electricians typically complete four years of training in order to perform the job.

Job Training
Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognised apprenticeship program may be associated with these occupations.

Job Zone Examples
These occupations usually involve using communication and organisational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include restaurant managers, electricians, agricultural technicians, legal secretaries, hairdressers, and web developers.

€20k >  
Advertising Media Salesperson
Salary Range
(thousands per year)*
€20 -  
Related Information:
Data Source(s):
FAS

Last Updated: March, 2013

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
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At a Glance... header image

Sell advertising space and time for newspapers, magazines, websites and on radio and television.


The Work header image

Advertising media salespeople are employed by national, regional and local newspapers, magazine publishers, radio and television companies etc, to sell advertising space and time. Buyers of advertising space include members of the public, individual companies, or advertising agencies.

Jobs range from selling classified advertisements in free newspapers to more prestigious and better paid work selling display adverts in the national media. The work varies to some extent between the different media.   
  
Advertising media salespeople may canvass for new customers, get in touch with previous clients, and negotiate the terms of contracts, all of which involves a great deal of telephone work. They have to persuade potential advertisers that their particular media reaches the target audience. This involves keeping up-to-date with the information provided by their market research section.   
  
Advertising media salespeople may advise customers on the most appropriate length and design of the advert, and need to be able to make rapid calculations of cost. They negotiate the price to be paid for the space or time, the number of times the advertisement is to appear, its position in the newspaper or magazine, or the time of day it is on radio or television.   
  
Advertising media salespeople working for local radio or local newspapers may write the advert themselves. Part of each day must be spent on paperwork arising from sales made.

 


Tasks & Activitiesheader image

The following is a list of the most commonly reported tasks and activities for this occupation

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Maintain assigned account bases while developing new accounts.

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Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

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Provide clients with estimates of the costs of advertising products or services.

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Locate and contact potential clients to offer advertising services.

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Process all correspondence and paperwork related to accounts.

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Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.

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Inform customers of available options for advertisement artwork, and provide samples.

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Deliver advertising or illustration proofs to customers for approval.

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Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.

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Recommend appropriate sizes and formats for advertising, depending on medium being used.

Work Activities header image

The following is a list of the most commonly reported work activities in this occupation.

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Selling or Influencing Others:  Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

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Organizing, Planning, and Prioritizing Work:  Developing specific goals and plans to prioritize, organize, and accomplish your work.

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Communicating with Persons Outside Organization:  Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

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Establishing and Maintaining Interpersonal Relationships:  Developing constructive and cooperative working relationships with others, and maintaining them over time.

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Thinking Creatively:  Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

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Communicating with Supervisors, Peers, or Subordinates:  Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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Updating and Using Relevant Knowledge:  Keeping up-to-date technically and applying new knowledge to your job.

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Resolving Conflicts and Negotiating with Others:  Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.

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Getting Information:  Observing, receiving, and otherwise obtaining information from all relevant sources.

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Performing for or Working Directly with the Public:  Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.


Knowledge header image

The following is a list of the five most commonly reported knowledge areas for this occupation.

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Sales and Marketing:  Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Customer and Personal Service:  Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

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English Language:  Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

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Communications and Media:  Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

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Clerical:  Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.


Skillsheader image

The following is a list of the most commonly reported skills used in this occupation.

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Persuasion:   Persuading others to change their minds or behavior.

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Speaking:   Talking to others to convey information effectively.

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Service Orientation:   Actively looking for ways to help people.

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Active Listening:   Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

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Negotiation:   Bringing others together and trying to reconcile differences.

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Critical Thinking:   Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Reading Comprehension:   Understanding written sentences and paragraphs in work related documents.

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Social Perceptiveness:   Being aware of others' reactions and understanding why they react as they do.

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Monitoring:   Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

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Active Learning:   Understanding the implications of new information for both current and future problem-solving and decision-making.

Personal Qualitiesheader image

Advertising media salespeople need to be self-confident, outgoing, self-reliant, resilient, articulate and enthusiastic. You need to be able to get on with all kinds of people in all situations. You must also have good presentation and organisational skills.   
  
Excellent negotiation skills, especially on the telephone, are essential. You should also have good numeric skills. Working under pressure, to targets, and often being responsible for finding your own contacts, means you need to be self-motivated and keen to succeed.


Related Occupationsheader image

Contactsheader image

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Organisation: Institute of Advertising Practitioners in Ireland
  Address: 8 Upper Fitzwilliam Street, Dublin 2
  Tel: (01) 676 5991
  Email: Click here
  Url Click here

 

Job Search


Career Guidance

This occupation is popular with people who have the following Career Interests...


...and for people who like working in the following Career Sectors:

Advertising, Marketing and Public Relations

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Further Ed & PLC Course Suggestions
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