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Occupation information - In brief...



Career Interests 

Interest categories related to this occupation:

This occupation is associated with the following interest categories. These categories can be explored by clicking on the titles.

Enterprising
Administrative
Social

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Course Suggestions - CAO

Courses related to this or similar occupations:

If you are interested in this occupation, then these CAO courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.
Central Applications Office 81 courses found.
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In Brief... Product Marketing Manager

 Brief Description:

Responsible for business planning and supplying product information and support for the direct sales teams.


Typical tasks undertaken in this profession: 16

»  

Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. 

»  

Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. 

»  

Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. 

»  

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. 

»  

Develop pricing strategies, balancing firm objectives and customer satisfaction. 

»  

Compile lists describing product or service offerings. 

»  

Initiate market research studies and analyze their findings. 

»  

Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. 

»  

Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services. 

»  

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. 

3 In Detail...
A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:
Note: you will be leaving the CareersPortal Site
Go.. Brand Engagement Manager - from:  icould [UK] Video
Go.. Brand Guardian - from:  icould [UK] Video
Go.. Healthcare Product Marketing Manager - from:  icould [UK] Video

JobZone

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Education
Most occupations in this zone require job specific training (vocational training) related to the occupation (NFQ Levels 5 and 6 or higher), related on-the-job experience, or a relevant professional award.

Related Experience
Previous work-related skill, knowledge, or experience is required for these occupations. For example, electricians typically complete four years of training in order to perform the job.

Job Training
Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognised apprenticeship program may be associated with these occupations.

Job Zone Examples
These occupations usually involve using communication and organisational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include restaurant managers, electricians, agricultural technicians, legal secretaries, hairdressers, and web developers.


Qualifications required?

Level 6 Cert or greater

Typical entry routes:

Many large firms recruit university graduates directly into this position. Frequently the first step into this career is on-the-job selling, promoting or advertising.

Related courses

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Sectors related to this occupation:

This occupation is typically found in the sectors below. You can explore information relating to sectors by clicking on the titles below.

Advertising, Marketing and Public Relations
Medical Devices

Future Skills Requirements & Concerns

Current Labour Market Research highlights concerns in some occupations. These comments are presented here where available: [source: Forfas]

Multilingual, product knowledge and experience in foreign markets.
 
This occupation has been viewed 49658 times
 
1 Salary Information
Note: All salaries are in thousands of euros and refer to annual salaries.

Job Title
Product Manager
Salary Range*
30 - 82
Related Information:
Assistant Product Manager: 30 - 45
Product Manager (Sales & Marketing): 40 - 82
Product Manager (Health & Pharma): 40 - 70
Product Manager (IT): 60 - 80
Data Source(s):
Brightwater / Morgan McKinley

Last Updated: May, 2013
* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.

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0 LABOUR MARKET INFORMATION

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1 Product Manager.
 Val Gabriel
 
Hewlett-Packard

"we focus on delivering on products and solutions to customers who own HP inkjet printers. We do what we need to get that job done"
Go..
Val Gabriel


 
 
 



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