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Occupation information - In brief...



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This occupation is associated with the following interest categories. These categories can be explored by clicking on the titles.

Linguistic
Enterprising
Social

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In Brief... Public Relations Account Executive

 Brief Description:

Engage in promoting or creating good will for individuals, groups, or organisations by writing or selecting favourable publicity material and releasing it through various communications media.


Typical tasks undertaken in this profession: 13

»  

Respond to requests for information from the media or designate another appropriate spokesperson or information source. 

»  

Study the objectives, promotional policies and needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products and services. 

»  

Plan and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. 

»  

Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups. 

»  

Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. 

»  

Coach client representatives in effective communication with the public and with employees. 

»  

Confer with production and support personnel to produce or coordinate production of advertisements and promotions. 

»  

Confer with other managers to identify trends and key group interests and concerns or to provide advice on business decisions. 

»  

Arrange public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill. 

»  

Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. 


JobZone

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Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.

Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.

Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.


Qualifications required?

Level 7 Ordinary Bachelor's Degree or greater

Typical entry routes:

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Sectors related to this occupation:

This occupation is typically found in the sectors below. You can explore information relating to sectors by clicking on the titles below.

Advertising, Marketing and Public Relations


Future Skills Requirements & Concerns

Current Labour Market Research highlights concerns in some occupations. These comments are presented here where available: [source: Forfas]


 
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