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Occupation information - In brief...



Career Interests 

Interest categories related to this occupation:

This occupation is associated with the following interest categories. These categories can be explored by clicking on the titles.

Linguistic
Enterprising
Creative

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Course Suggestions - CAO

Courses related to this or similar occupations:

If you are interested in this occupation, then these CAO courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.

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Course Suggestions - PLC

Courses related to this or similar occupations:

If you are interested in this occupation, then these PLC / FETAC courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.

PLC/HETAC
1 courses found.

Examples include...
Journalism & Public Relations
Rathmines College of Further Education
 
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In Brief... Corporate Affairs and Communications Manager

 Brief Description:

Responsible for the image of a corporation and the conduct of all external communications.


Typical tasks undertaken in this profession: 19

»  

Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities. 

»  

Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages. 

»  

Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan. 

»  

Assign, supervise and review the activities of public relations staff. 

»  

Develop and maintain the company's corporate image and identity, which includes the use of logos and signage. 

»  

Respond to requests for information about employers' activities or status. 

»  

Manage communications budgets. 

»  

Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs. 

»  

Draft speeches for company executives, and arrange interviews and other forms of contact for them. 

»  

Evaluate advertising and promotion programs for compatibility with public relations efforts. 

1 In Detail...
A detailed description of this occupation can be found on a number of online databases. Follow the link(s) below to access this information:
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Go.. Corporate Communications Manager - from:  icould [UK] Video

JobZone

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Education
Most occupations in this zone require job specific training (vocational training) related to the occupation (NFQ Levels 5 and 6 or higher), related on-the-job experience, or a relevant professional award.

Related Experience
Previous work-related skill, knowledge, or experience is required for these occupations. For example, electricians typically complete four years of training in order to perform the job.

Job Training
Employees in these occupations usually need one or two years of training involving both on-the-job experience and informal training with experienced workers. A recognised apprenticeship program may be associated with these occupations.

Job Zone Examples
These occupations usually involve using communication and organisational skills to coordinate, supervise, manage, or train others to accomplish goals. Examples include restaurant managers, electricians, agricultural technicians, legal secretaries, hairdressers, and web developers.


Qualifications required?

Level 7 Ordinary Bachelor Degree or greater

Typical entry routes:

Most employers now expect those entering the profession to have a degree and/or have experience in related fields such as advertising, journalism and marketing.

Related courses

Click here to search the National Courses database for courses related to this occupation or occupational area.
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Sectors related to this occupation:

This occupation is typically found in the sectors below. You can explore information relating to sectors by clicking on the titles below.

Advertising, Marketing and Public Relations


Future Skills Requirements & Concerns

Current Labour Market Research highlights concerns in some occupations. These comments are presented here where available: [source: Forfas]


 
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