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Courses related to this or similar occupations:
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If you are interested in this occupation, then these CAO courses may also be of interest. Note that these course suggestions are not intended to indicate that they lead directly to this occupation, only that they are related in some way and may be worth exploring.
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11 courses found.
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Typical tasks undertaken in this profession: 16
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Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. |
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Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. |
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Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. |
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Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. |
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Develop pricing strategies, balancing firm objectives and customer satisfaction. |
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Compile lists describing product or service offerings. |
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Initiate market research studies and analyze their findings. |
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Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. |
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Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services. |
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Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand. |
JobZone
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| Education
Most of these occupations require qualifications at NFQ Levels 7 or 8 (Ordinary / Honours Degrees) but some do not.
Related Experience
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an engineer must complete four years of college and work for several years in engineering to be considered qualified.
Job Training
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Job Zone Examples
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts. |
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Note: All salaries are in thousands of euros and refer to annual salaries.
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| Job Title |
Direct Marketing Manager
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| Salary Range* |
30 -
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| Related Information: |
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| Data Source(s): |
FAS
Last Updated: March, 2011 |
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| * The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries. |
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