Marketing covers everything from company culture and philisophy through to market research, new business/product development, advertising and promotion, PR (public/press relations), and all of the sales functions. It is the process by which a company decides what it will sell, to whom, when and how, and then does it.

This course includes topics such as marketing strategy, business policy, marketing practice; analysis, strategic information systems, business ethics, sales management, management science, a business language, and systems modelling databases.

Typical careers positions include marketing executive, marketing advisor, brand manager, sales and marketing executive and graduate trainee/intern.