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Course Details

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DT412
Tourism Marketing

Ed Zone

Undergraduate awards typically reflect three to five years of study after secondary school and include Ordinary (Level 7) and Honours Bachelor Degrees and Higher Diplomas (Level 8's).

Undergraduate awards may be achieved directly or through a series of progression steps. Learners may choose to progress upwards from a Level 5 to a Level 6, Level 7 and finally a Level 8.

Undergraduate awards are awarded by the HETAC or Higher Education Institutes.

Career Opportunities
3rd level Graduates are qualified for a wide range of occupations, and their education prepares them for roles involving specific skills, and for coordinating, supervising, managing, or training others. Examples include accountants, sales managers, computer programmers, teachers, chemists, environmental engineers, criminal investigators, and financial analysts.

Level on the National Framework of Qualifications
4 Years
Duration of course
Druation goes here.....
290

2016 Points

290

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Summary... header image

Through the study of  Tourism Marketing students learn about peoples travel experiences, get reactions to packages and events, and measure their level of satisfaction

This course offers an academic foundation in marketing, as applied to the context of national and international tourism sectors. Its strong focus on marketing is supportive of a broad business and management perspective, directed at the tourism industry.


 
Videos & Interviews header image

DIT School of Hospitality Management and Tourism
Choose a Career in Tourism -DIT School of Hospitality Management and Tourism
DIT - Careers in Tourism - Gillian Culhane, Press and Media Relations Manager at Aer Lingus
Careers in Tourism - Lorraine Sheenan, Visitor Experience Manager at Guinness Storehouse
Careers in Tourism - Jacki Moran, Sales Executive at Croke Park

Course Details header image

From College Website...
Go...
DT412 - Tourism Marketing
DIT

From Qualifax...
Go...
DT412 - Tourism Marketing
Qualifax - The National Courses Database
DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.


Entry Requirementsheader image

To view the Leaving Certificate minimum entry requirements for this course, Click Here [Source: Qualifax]

To view Mature Entry requirements, or alternative requirements, please visit Qualifax or the Colleges' website from the links available in the Course Details section above.

QQI FET/FETAC Links header image

PLC courses leading to the following QQI Major Awards may be used for entry into this course.

Search for PLC Courses offering these awards
(Click on the Codes)
Old Code New Code Award Title
BBSXX  5M2102  Business Studies
BMXXX  5M2069  Marketing
DHCXX  5M2083  Hospitality Operations
DTXXX  5M5011  Tourism with Business

Essential Module Requirements:
Four Distinctions

Points Calculator for QQI Awards
Details of the QQI scoring system and a points calculator can be found HERE

Career Progression header image

The programme is designed to enable students gain employment in challenging graduate level positions in tourism sales and marketing roles.

Graduates with marketing competence can expect to find employment in the marketing function of a variety of tourism enterprises including tourism co-operatives, national and regional tourism organisations, hotels, visitor centres (domestic and international) self-employment, project management, technology management, community development, public sector support and financial institutions.

In addition, there are opportunities for graduates in consultancy, research and postgraduate education.  



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