Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Aoife Clarke from Lidl to give some advice for people considering this job:

 

Aoife Clarke

Project Manager

Lidl

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  Aoife Clarke

I think anyone considering PR and Marketing for Lidl needs to be very passionate about their job and very flexible.

I think an interest in retail is essential as it is such a fast paced business so you need to be interested in the sector.

PR people need to be friendly and approachable also for dealing with journalists and third parties. Being creative and open minded is also essential

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Naturalist 
Not surprisingly, some aspect of the natural sciences will run through the Naturalists interests - from ecological awareness to nutrition and health. People with an interest in horticulture, land usage and farming (including fish) are Naturalists.

Some Naturalists focus on animals rather than plants, and may enjoy working with, training, caring for, or simply herding them. Other Naturalists will prefer working with the end result of nature's produce - the food produced from plants and animals. Naturalists like solving problems with solutions that show some sensitivity to the environmental impact of what they do. They like to see practical results, and prefer action to talking and discussing.
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