Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked Tracey Roche from Analog Devices to give some advice for people considering this job:


Tracey Roche

Design Engineer

Analog Devices

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  Tracey Roche

3 main things:

1. Be organised.

2. Try to keep a positive attitude.

3. Persevere. Working in a Design Evaluation role or indeed any electronic engineering role, requires problem-solving skills and half the battle with this is having a positive attitude. If you have a negative/pessimistic attitude, the battle to find a solution is lost before you even start. In debugging an issue, start with the basics and work from there. Like peeling an onion, gradually peel off the outter layers to reveal the inner core of the you work, you get more clues and develop a better understanding of the product/issue you are working on.


Realists are usually interested in 'things' - such as buildings, mechanics, equipment, tools, electronics etc. Their primary focus is dealing with these - as in building, fixing, operating or designing them. Involvement in these areas leads to high manual skills, or a fine aptitude for practical design - as found in the various forms of engineering.

Realists like to find practical solutions to problems using tools, technology and skilled work. Realists usually prefer to be active in their work environment, often do most of their work alone, and enjoy taking decisive action with a minimum amount of discussion and paperwork.
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29 New Jobs with Smarter Surfaces

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29 New Jobs with Smarter Surfaces

Monday, June 15, 2015 

29 New Jobs with Smarter Surfaces

29 new jobs are to be created with Smarter Surfaces over next 2 years.

Smarter Surfaces, an Irish start-up company, which sells products that can turn any surface into a functional whiteboard is intending to take on 29 new employees by June 2017.

The new jobs will focus primarily on international sales, channel management and e-commerce, with the most immediate hires in channel management.

The company,  has recently signed a number of new international distribution deals worth approximately €6 million over the next two years. This will see Smarter Surfaces expand to over 30 countries including Sweden, Norway, Denmark, Brazil, Chile, Panama, Australia, Dubai and Saudi Arabia. The company also has a strong presence in Ireland, with the likes of Dublin Web Summit, Google, LinkedIn and SAP using its products.

Smarter Surfaces was previously known as Smart Wall Paint. The company was founded by Ronan Clarke in 2011 and currently employs 15 people in Dublin. The additional jobs will bring the total number employed to 44.

Details of careers at Smarter Surfaces are available here