Careers rarely develop the way we plan them. Our career path often takes many twists and turns, with particular events, choices and people influencing our direction.

We asked John Traynor from CRH plc to give some advice for people considering this job:


John Traynor

Development Analyst

CRH plc

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  John Traynor
This is a job that you must be really interested in to succeed in. At times the hours can be very long and the work can be very challenging. You must be prepared to put up with the hard work in order to get the real experience and career progress that the job can offer you. If you are not really interested in this work you will be letting yourself and your colleagues down.

The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with clever technology. They will often follow the latest developments in their chosen field, and prefer mentally stimulating environments.
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UL Digital Media Design

Courses related to this video..


This is one of two follow on options from LM122 Creative Media and Interaction Design (Common Entry).

The B.Sc. in Digital Media Design develops the technical, creative and analytical skills needed to be successful media practitioners in both the Irish and global digital media industries. The design of digital media for human use is a crucial skill in contemporary society: How to design the content and interaction for websites? How to improve the usability and usefulness of portable devices? How to design a new killer app for smart phones? How to create new ways to engage and connect people through the use of interactive technologies?

This programme will:

  • Provide you with the expertise in the use of a variety of audio, video and interactive digital media
  • Give you an understanding of the human and social issues surrounding the use of digital media
  • Introduce you to a range of design disciplines relevant for interactive digital media design
  • Support you in developing the knowledge and professional skills you will need for an active role in the diverse field of digital media

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