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Salary Range
€30k - €60k
Career Zone

In Summary - Digital Media Content Manager

Keeps a website running smoothly and tracks data about where users are clicking, how long they stay on the site and other relevant data to drive marketing efforts.

Career Sectors

Digital Media Content Managers typically work in the following Career Sectors:

Social Media
Advertising, Marketing & Public Relations
Computers & ICT

Videos on the Web

The Work - Digital Media Content Manager

Digital content managers typically run websites with an e-commerce focus. They ensure that content and webpages are continually updated  to include new products and product descriptions.

Even small changes to a website can play havoc with the site's content, as articles are edited or links are moved and broken. The role of the Digital content manager is to keep the site running smoothly, while also tracking data about where users are clicking, how long they stay on a site, and other data points that drive a company's marketing efforts.

Digital content managers work through web content management systems to track changes in content and check to see that  links are working correctly.

Working with content writers, the Digital Content Manager builds up the digital content of a website and tracks which products sell, and why they sell. They then report back to the marketing team about which strategies are most successful.

Digital content managers work with a variety of content creators and marketers to keep a website on track such as the Content Production Manager, Product Manager,  Internet Marketing Director.

A primary function of this role is to create clear, engaging and compelling textual and visual web content. A mix of copywriter, online marketing specialist and designer, the Digital content manager will typically work as a content creator before moving into this higher-level position. They must have previous editing experience, as well as an understanding that content must be updated continuously for a website to remain relevant.

Day to day functions of the role include

  • Creates a diverse range of content that relates directly to the users’ requirements – web and digital platforms, webinars, newsletters etc.
  • Ensures all content is optimised for user experience and search engines.
  • Develops and implements search engine optimistion (SEO) and inbound marketing strategies.
  • Manages content platforms, including blogging platforms
  • Devises to social media content strategy


Interests - Digital Media Content Manager

This occupation is typically suited for people with the following Career Interests:


The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.


Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.

Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.


Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.


The following is a list of the most commonly reported skills used in this occupation:

  • Good spoken and written communication skills
  • Research skills
  • Strong presentation and negotiation skills
  • Confidence, tact and persuasiveness
  • Ability to analyse and interpret statistics
  • Good IT skills
  • Good 'people skills',
  • Ability to work well as part of a team and with a range of clients
  • Ability to work under pressure and to deadlines
  • Professional manner
  • Understanding of business and different types of media


This role typically requires experience in online marketing the creation of engaging web content.

A full understanding of a range of applications and technologies are valuable:

  • HTML, CSS,
  • WordPress
  • Google Analytics
  • Photoshop
  • Search Engine Optimisation (SEO) and PPC (Pay Per Click).

Entry Requirements - Digital Media Content Manager

Digital content managers typically work as content creators before moving into this higher-level position.

A least bachelor's degrees in communications or marketing is typical for entrants to the field.

Last Updated: May, 2016

Pay & Salary - Digital Media Content Manager

Salary Range (thousands per year)* €30k - €60k

Data Source(s):
The Digital Marketing Institute

Last Updated: May, 2016

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.

Labour Market Updates - Digital Media Content Manager

Useful Contacts - Digital Media Content Manager

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