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Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.

They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.

Salary Range
€35k - €52k
Career Zone

In Brief...

Responsible for the entire operation of the bar including stock, cash, recruiting and training staff. 


  • Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Education and Training Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
  • Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Administration and Management Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.


  • Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Service Orientation Actively looking for ways to help people.
  • Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
  • Coordination Adjusting actions in relation to others' actions.
  • Critical Thinking Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

In Summary - Bar Manager / Publican

Career Sectors

Bar Manager / Publicans typically work in the following Career Sectors:

Restaurants and Nightlife
Food & Beverages
Restaurants and Nightlife
Tourism & Hospitality
Tourism & Hospitality
Events and Conferences 
Tourism & Hospitality
Seasonal Work in Tourism
Tourism & Hospitality

Videos on the Web

Further Information

The Work - Bar Manager / Publican

Going to the pub is one of the most traditional leisure activities in the country. It's the job of publicans to make sure that customers in the pub are happy, while the business makes a good profit.  
Publicans are independent, self-employed business people who own the pubs that they run.  
There are also different kinds of pub, including wine bars; inns; cafe bars; theme bars; super-pubs and, of course, traditional pubs. In some, the focus is on creating a family atmosphere. In others there is live entertainment. Many pubs serve food ranging from snacks at lunchtime to high quality, restaurant standard meals. Whatever kind of pub you want to run; there are common elements to the kind of work you will have to do.  
One of the biggest parts of the publican's job is to manage the staff. There are bar staff and cleaners, and there may be catering staff. Many could be part-time, so the work has to be organised so that there are the right number of people on duty at any one time.  
Publicans train, organise and motivate staff. They also do stock control, re-ordering supplies of food and drink before they run out. They supervise beer deliveries, do the pub's banking, and think about (and organise) activities, entertainment and special offers that will bring in more customers. A publican is responsible for the health, safety and security of the premises, staff and customers.  
Publicans also do the same work as their staff. They serve customers, collect and wash empty glasses, clear ashtrays, take orders for food and wait on tables.  

A very important part of a Publicans job is enforcing the law regarding the sale of alcohol on the premises. Publicans are required to have an age identification policy and ensure that all staff are fully aware of it.

Publicans are also responsible for ensuring they have renewed their Publican’s License on time and as often as is required.

Publicans or licensees are often employed to run a pub or bar on behalf of a pub chain or brewery. Leaseholders, tenants and free traders are business people who put their own money into the pub and business. ​

Some publicans live in the pub that they run, so they are always on call.

Most commonly reported Work Tasks

  • Collect money for drinks served.
  • Check identification of customers to verify age requirements for purchase of alcohol.
  • Clean glasses, utensils, and bar equipment.
  • Balance cash receipts.
  • Attempt to limit problems and liability related to customers' excessive drinking by taking steps such as persuading customers to stop drinking, or ordering taxis or other transportation for intoxicated patrons.
  • Stock bar with beer, wine, liquor, and related supplies such as ice, glassware, napkins, or straws.
  • Serve wine, and bottled or draft beer.
  • Take beverage orders from serving staff or directly from patrons.
  • Clean bars, work areas, and tables.
  • Mix ingredients, such as liquor, soda, water, sugar, and bitters, to prepare cocktails and other drinks.

Most commonly reported Work Activities

  • Performing for or Working Directly with the Public Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
  • Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Performing General Physical Activities Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.
  • Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Handling and Moving Objects Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.
  • Identifying Objects, Actions, and Events Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
  • Evaluating Information to Determine Compliance with Standards Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
  • Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.

Interests - Bar Manager / Publican

This occupation is typically suited for people with the following Career Interests:


Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.


Realists are usually interested in 'things' - such as buildings, mechanics, equipment, tools, electronics etc. Their primary focus is dealing with these - as in building, fixing, operating or designing them. Involvement in these areas leads to high manual skills, or a fine aptitude for practical design - as found in the various forms of engineering.

Realists like to find practical solutions to problems using tools, technology and skilled work. Realists usually prefer to be active in their work environment, often do most of their work alone, and enjoy taking decisive action with a minimum amount of discussion and paperwork.


The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.

Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.


If you want to be a publican you'll need to be an all-round organiser, worker, business manager and sociable person. You'll need leadership skills to motivate staff and excellent interpersonal skills for handling customers. Some customers like a friendly ear to talk to, so you should be able to get on easily with people. You also need to be able to spot trouble before it happens and calm the situation.  
As well as sound business sense and an imaginative outlook, you'll need lots of energy - the hours are long and the work is physically demanding. You could be supervising a delivery of beer before breakfast and updating the pub's computerised accounting system at midnight. A publican requires a lot of stamina as pubs are very busy and noisy and you are on your feet for most of the time and will often have to change heavy beer and larger barrels.

Financial and numeracy skills are vital for handling cash and book-keeping. Tact and diplomacy may be required when dealing with demanding customers. 

Entry Requirements - Bar Manager / Publican

Apprenticeship Route

The official entry route for a Bar Manager / Publican is through undertaking an apprenticeship.

Click here to find information on the Bar Manager apprenticeship

Publicans/Bar Managers will need a lot of experience working in public houses, preferably at a supervisory level along with a strong business plan. People can also become Publicans through inheriting the family pub which they may have worked in for many years growing up.

To become the tenant or leaseholder of a chain or brewery-owned pub, it is necessary to have significant managerial experience to run an establishment which you can demonstrate during the recruitment and selection process.

There are relevant courses offered nationwide by various IoTs in Hospitality Management and Business Studies which may provide you with beneficial knowledge for running a pub. 

Last Updated: August, 2015

Pay & Salary - Bar Manager / Publican

Salary Range (thousands per year)* €35k - €52k

Data Source(s):
Excel Recruitment Hotel and Catering Salary Survey 2019

Last Updated: May, 2019

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.

Labour Market Updates - Bar Manager / Publican

While this occupation features regularly in the vacancy data, no evidence of shortages has been identified.

National Skills Bulletin 2018

Useful Contacts - Bar Manager / Publican

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