In Summary - PR / Public Affairs Consultant / Lobbyist
PR / Public Affairs Consultant / Lobbyists typically work in the following Career Sectors:
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The Work - PR / Public Affairs Consultant / Lobbyist
Public Affairs consultants may also called Political lobbyists. They provide advice and professional support towards the initiation of change to law and policy at the various levels of the political world.
People in this role may find work as public affairs consultants on behalf of private companies, charitable organisations or government. They use their knowledge of current affairs to advise their clients on how to promote and protect their interests.
PR consultants also act as intermediaries, assisting clients in advancing their interests with politicians and administration at all levels - local, regional, national and EU level.
In Ireland, lobbyists can be called in to work as ‘public affairs’ specialists with the big PR companies. They may also be full-time employees of larger organisations who specifically target decision-makers in their field of interest. These include private companies, professional groups such as the chambers of commerce and the Law Society, trade unions and NGOs.
Most commonly reported Work Tasks
- Respond to requests for information from the media or designate an appropriate spokesperson or information source.
- Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
- Plan or direct development or communication of informational programs to maintain favorable public or stockholder perceptions of an organization's accomplishments or agenda.
- Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
- Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.
- Coach client representatives in effective communication with the public or with employees.
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
- Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
- Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
- Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Most commonly reported Work Activities
- Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
- Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Organizing, Planning, and Prioritizing Work Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Updating and Using Relevant Knowledge Keeping up-to-date technically and applying new knowledge to your job.
- Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Scheduling Work and Activities Scheduling events, programs, and activities, as well as the work of others.
- Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Developing Objectives and Strategies Establishing long-range objectives and specifying the strategies and actions to achieve them.
Interests - PR / Public Affairs Consultant / Lobbyist
This occupation is typically suited for people with the following Career Interests:
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
The Linguistic's interests are usually focused on ideas and information exchange. They tend to like reading a lot, and enjoy discussion about what has been said. Some will want to write about their own ideas and may follow a path towards journalism, story writing or editing. Others will develop skills in other languages, perhaps finding work as a translator or interpreter. Most Linguistic types will enjoy the opportunity to teach or instruct people in a topic they are interested in.
The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.
Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.
Entry Requirements - PR / Public Affairs Consultant / Lobbyist
A career in PR and Lobbying is open graduates of many disciplines. Relevant degree subjects include Economics, Law, Politics, Public administration, Public relations, Communications and Journalism.
Postgraduate studyis not a requirement but can be advantageous, particularly in areas such as journalism or politics.
Up until this year, lobbying remained unregulated in Ireland. Government’s Regulation of Lobbyists Act was signed into law on 11th March 2015. Press Release
Last Updated: April, 2015
Pay & Salary - PR / Public Affairs Consultant / Lobbyist
Salary Range (thousands per year)* 42k - 52k
Last Updated: March, 2017
* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.