In Summary - Advertising Media Salesperson
Advertising Media Salespersons typically work in the following Career Sectors:
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The Work - Advertising Media Salesperson
Advertising media salespeople are employed by national, regional and local newspapers, magazine publishers, radio and television companies etc, to sell advertising space and time. Buyers of advertising space include members of the public, individual companies, or advertising agencies.
Jobs range from selling classified advertisements in free newspapers to more prestigious and better paid work selling display adverts in the national media. The work varies to some extent between the different media.
Advertising media salespeople may canvass for new customers, get in touch with previous clients, and negotiate the terms of contracts, all of which involves a great deal of telephone work. They have to persuade potential advertisers that their particular media reaches the target audience. This involves keeping up-to-date with the information provided by their market research section.
Advertising media salespeople may advise customers on the most appropriate length and design of the advert, and need to be able to make rapid calculations of cost. They negotiate the price to be paid for the space or time, the number of times the advertisement is to appear, its position in the newspaper or magazine, or the time of day it is on radio or television.
Advertising media salespeople working for local radio or local newspapers may write the advert themselves. Part of each day must be spent on paperwork arising from sales made.
Most commonly reported Work Tasks
- Maintain assigned account bases while developing new accounts.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provide clients with estimates of the costs of advertising products or services.
- Locate and contact potential clients to offer advertising services.
- Process all correspondence and paperwork related to accounts.
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
- Inform customers of available options for advertisement artwork, and provide samples.
- Deliver advertising or illustration proofs to customers for approval.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Recommend appropriate sizes and formats for advertising, depending on medium being used.
Most commonly reported Work Activities
- Selling or Influencing Others Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
- Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Organizing, Planning, and Prioritizing Work Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
- Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Performing for or Working Directly with the Public Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
- Updating and Using Relevant Knowledge Keeping up-to-date technically and applying new knowledge to your job.
Interests - Advertising Media Salesperson
This occupation is typically suited for people with the following Career Interests:
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
Advertising media salespeople need to be self-confident, outgoing, self-reliant, resilient, articulate and enthusiastic. You need to be able to get on with all kinds of people in all situations. You must also have good presentation and organisational skills.
Excellent negotiation skills, especially on the telephone, are essential. You should also have good numeric skills. Working under pressure, to targets, and often being responsible for finding your own contacts, means you need to be self-motivated and keen to succeed.
Entry Requirements - Advertising Media Salesperson
Pay & Salary - Advertising Media Salesperson
Salary Range (thousands per year)* 18k - 40k
Last Updated: March, 2017
* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.