In Summary - Direct Marketing Manager
Direct Marketing Managers typically work in the following Career Sectors:
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The Work - Direct Marketing Manager
Direct marketing managers plan and co-ordinate direct marketing campaigns. Firstly, they define the market problem, aim or objective and then oversee the direct marketing strategy that aims to reach the target audience at the lowest cost. This involves decisions about presentation, scheduling and monitoring the work, controlling the budget, analysing the results and reporting on the level of success achieved.
The work involves a lot of contact with individuals and groups, both in person and on the telephone. Contact takes place through informal discussions, working meetings or more formal presentations. There is also a considerable amount of report writing and recording of decisions and details. Collating and assessing numerical data in the form of costs, sales figures and customer responses is also required. This information is likely to be stored on computer.
Most commonly reported Work Tasks
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Compile lists describing product or service offerings.
- Initiate market research studies or analyze their findings.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Most commonly reported Work Activities
- Communicating with Persons Outside Organization Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Communicating with Supervisors, Peers, or Subordinates Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Getting Information Observing, receiving, and otherwise obtaining information from all relevant sources.
- Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Establishing and Maintaining Interpersonal Relationships Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Developing and Building Teams Encouraging and building mutual trust, respect, and cooperation among team members.
- Organizing, Planning, and Prioritizing Work Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.
- Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Developing Objectives and Strategies Establishing long-range objectives and specifying the strategies and actions to achieve them.
Interests - Direct Marketing Manager
This occupation is typically suited for people with the following Career Interests:
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
As a direct marketing manager, you'll need excellent organisation and communication skills. The ability to work to deadlines and to a budget is essential, as well as working quickly and accurately. It may be useful to have some creative and imaginative flair in order to work with creative specialists.
Tact and diplomacy are needed to persuade others to accept your ideas. Good basic numeric skills are also essential for handling figures and assessing information. The ability to use and understand computers is becoming increasingly important.
Entry Requirements - Direct Marketing Manager
Pay & Salary - Direct Marketing Manager
Salary Range (thousands per year)* 26k - 60k
Last Updated: March, 2017
* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.
Labour Market Updates - Direct Marketing Manager
Employment growth for this occupation relates primarily to growth since 2016 and as such should be treated with caution. No shortages were identified in this area; of those issued with employment permits almost all were for salaries above €70,000 and half were in the IT sector.
National Skills Bulletin 2018