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Salary Range
€18k - €42k
Career Zone

In Brief...

Covers studio photography shoots and photo shoots or other newsworthy events relevant to their area of work.


  • Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Computers and Electronics Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Fine Arts Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
  • English Language Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.


  • Active Listening Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking Talking to others to convey information effectively.
  • Service Orientation Actively looking for ways to help people.
  • Social Perceptiveness Being aware of others' reactions and understanding why they react as they do.
  • Active Learning Understanding the implications of new information for both current and future problem-solving and decision-making.

In Summary - Photographer - Fashion, Press & Sport

Career Sectors

Photographer - Fashion, Press & Sports typically work in the following Career Sectors:

Visual Arts
Art, Craft & Design

Videos on the Web

Further Information

The Work - Photographer - Fashion, Press & Sport

Fashion/Advertising Photographer:
Typical work activities include: taking photographs of models, on location and in studios; building up good relationships with models, helping them to relax and work well for the camera; working well with natural bright light - location shoots often take place in sunny places - and with studio lighting, e.g. to bring out the best in skin tones and sheens from different fabrics; working with film or digital technology, or both; establishing good relationships with stylists, art directors, agencies and fashion editors; securing future assignments; developing a personal, recognisable style.  
Through its multiple uses in fashion, advertising/publicity, digital media and contemporary art practice, photography has come to hold a central position in an increasingly visual society. As the profile of photography continues to change and adapt to a broad spectrum of possibilities in both the photographic industry and the wider cultural industries as a whole, the need has arisen for creative image makers to have a deeper understanding of photography's role as a 'visual communication' and how this role impacts and/or adapts to the new developments taking place within it. 

Press / Sports Photographers:
Press photographers/photojournalists work for local, regional and national newspapers, magazines, periodicals, technical journals or news agencies. They often start their careers by working for local newspapers, covering items of local interest, before moving on to either national publications, specialist publications, or freelance work.  
Press photographers/photojournalists constantly work to deadlines and may find that their schedules change to keep up with events happening throughout the day. They may be required to travel locally, nationally and even internationally. 

Most commonly reported Work Tasks

  • Take pictures of individuals, families, and small groups, either in studio or on location.
  • Adjust apertures, shutter speeds, and camera focus based on a combination of factors such as lighting, field depth, subject motion, film type, and film speed.
  • Use traditional or digital cameras, along with a variety of equipment such as tripods, filters, and flash attachments.
  • Create artificial light, using flashes and reflectors.
  • Determine desired images and picture composition, selecting and adjusting subjects, equipment, and lighting to achieve desired effects.
  • Scan photographs into computers for editing, storage, and electronic transmission.
  • Test equipment prior to use to ensure that it is in good working order.
  • Review sets of photographs to select the best work.
  • Estimate or measure light levels, distances, and numbers of exposures needed, using measuring devices and formulas.
  • Manipulate and enhance scanned or digital images to create desired effects, using computers and specialized software.

Most commonly reported Work Activities

  • Thinking Creatively Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Identifying Objects, Actions, and Events Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
  • Inspecting Equipment, Structures, or Material Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.
  • Training and Teaching Others Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
  • Selling or Influencing Others Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
  • Performing General Physical Activities Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.
  • Making Decisions and Solving Problems Analyzing information and evaluating results to choose the best solution and solve problems.
  • Interacting With Computers Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Coaching and Developing Others Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
  • Developing Objectives and Strategies Establishing long-range objectives and specifying the strategies and actions to achieve them.

Interests - Photographer - Fashion, Press & Sport

This occupation is typically suited for people with the following Career Interests:


Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.

Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.


Realists are usually interested in 'things' - such as buildings, mechanics, equipment, tools, electronics etc. Their primary focus is dealing with these - as in building, fixing, operating or designing them. Involvement in these areas leads to high manual skills, or a fine aptitude for practical design - as found in the various forms of engineering.

Realists like to find practical solutions to problems using tools, technology and skilled work. Realists usually prefer to be active in their work environment, often do most of their work alone, and enjoy taking decisive action with a minimum amount of discussion and paperwork.


Fashion Photographer:

You must be able to use a wide range of cameras and lenses with expertise and artistry. You need to be creative and imaginative with good social and business skills. It is essential for photographers to develop an easy working relationship with art directors or fashion editors and to be able to encourage people to co-operate in order to get the shots they want. 

Press/Sports Photographer:

You will need to combine technical ability with creative flair and the ability to decide what makes a newsworthy picture. 
The ability to respond quickly and accurately to situations is important. Patience is an essential quality as you may have to wait for a long time for a photo opportunity that lasts for a few seconds. You also need to be determined and resourceful enough to get a better picture than your rivals.  
Business skills are important if you work freelance. Computer skills, using software such as Photoshop, are essential.

Entry Requirements - Photographer - Fashion, Press & Sport

Pay & Salary - Photographer - Fashion, Press & Sport

Salary Range (thousands per year)* €18k - €42k

Data Source(s):

Last Updated: March, 2017

* The lower figures typically reflect starting salaries. Higher salaries are awarded to those with greater experience and responsibility. Positions in Dublin sometimes command higher salaries.

Labour Market Updates - Photographer - Fashion, Press & Sport

Useful Contacts - Photographer - Fashion, Press & Sport

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