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DkIT Launches Degree in Digital Marketing Communication and Public Relations

Posted on June 24, 2016

New programme commences in September and includes a semester-long industry work placement in year three

A new degree in Digital Marketing, Communication and Public Relations launches this September within the School of Business Studies and Humanities at Dundalk Institute of Technology and there is still time to apply through the CAO ‘Change of Mind’ option by 1st July. 

CAO Code: DK712

The Level 7 programme has been produced in response to high demand from employers for graduates who are skilled in the rapidly evolving digital marketing sector.

Students can choose to graduate at the end of their third year or they can take one of two year-long Level 8 ‘add on’ opportunities which include a BA (Hons) in Public Relations or a BA (Hons) in Global Marketing.

The new degree, which will prepare students for direct employment within the marketing communications industry, has been welcomed as both timely and relevant by employers.

Speaking today, Andrina Coll of Elevate PR: said, “We’re always on the look-out for graduates who are ahead of the curve and a new, digitally-focused course like this will immediately set students apart from their peers.”

A key selling point of the new programme is the semester-long work placement in year three, which will give students a taste of life within this dynamic and expanding industry and will enable them to put their digital skills into practice.

Liz Englishby, programme lecturer at DkIT sees this as a core strength of the new degree, “We have very strong industry links through our work placement office here in DkIT that will enable our students to get real-world experience within their area of interest, something that will really stand to them as graduates.”

For DkIT’’s programme lecturer John Sisk, the degree has been developed at exactly the right time, “Large organisations are now integrating their marketing communcation functions. Our aim is to give our students the skillset to thrive in this new digital environment. The emphasis will be very much on real-life projects – live case studies, guest speakers and industry-related examples.”

For more information about the new programme, contact John Sisk at john.sisk@dkit.ie.

About DkIT:

Dundalk Institute of Technology (DkIT) was founded in 1970 and has earned its reputation as the leading higher education provider in the North East of Ireland through its first-class teaching and learning, research and enterprise engagement.

Set in a state-of-the-art campus in Dundalk, County Louth, DkIT provides quality educational and training opportunities to approximately 5,000 students across four Schools in Business and Humanities, Health and Science, Engineering and Informatics and Creative Arts from undergraduate and master’s degrees to PhD level.

DkIT also offers a multitude of part-time academic and vocational courses to the North East community aimed at helping students to enhance career development and personal growth.


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