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CAO (Higher Education)

Degree - Ordinary Bachelor

Digital Marketing

Athlone Institute of Technology - AIT
Athlone Institute of Technology - AIT
Course Code
AL751
Career Zone
Level
NFQ Type
Major
Duration
3 years
Attendence
Full Time
CAO Points
222
Points Change
+15

Course Summary

You will learn how to plan, develop and implement a digital content strategy. You will learn about search engine optimisation (SEO) and apply that learning in a practical context. You will also explore cyberpsychology, by studying human interactions with other emerging technologies, including the internet, mobile computing, mobile phones, games consoles, virtual reality, digital media and any other technology, which has demonstrated an ability to alter human behaviours.

Course Details

College Link > AL751 - Digital Marketing

Colleges often have information about the course on their own website, along with other useful information relating to the college. (Note: Not always available)

Career Sectors

This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.

Entry Requirements

To view Mature Entry requirements, or alternative requirements, please visit Qualifax or the Colleges' website


If you believe the data above to be incorrect, please let us know at info@careersportal.ie - thank you.

QQI FET/FETAC Links

This course will accept Any QQI Level 5 or 6 Major Award as an entry requirement.

Click on the link below to find PLC courses that also relate to this career sector. Note you can view more courses by adjusting the filters on the listings page.

View Courses (Filtered by Career Sector)

Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found  HERE

The Student - Career Interests

This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.

Enterprising

Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.

Career Progression

A Level 7 qualification gives the student a very wide set of skills and they would be able to work in junior positions in small/medium size enterprises where the demands for marketing with social media skills are apparent. 

Further Research

Qualifax
Qualifax Course Page

Qualifax is the National Learners Database. (Note: Link not always available)

DISCLAIMER: These links are to official sources of information for this course - we accept no responsibility for the information on them.

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