This programme has been produced in response to high demand from employers for graduates who are skilled in the rapidly evolving digital marketing sector. Students can choose to graduate at the end of their third year or they can take one of two year-long Level 8 ‘add on’ opportunities which include a BA (Hons) in Public Relations or a BA (Hons) in Global Marketing.
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
QQI FET/FETAC Links
This course will accept Any QQI Level 5 or 6 Major Award as an entry requirement.
Click on the link below to find PLC courses that also relate to this career sector. Note you can view more courses by adjusting the filters on the listings page.
View Courses (Filtered by Career Sector)
Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found HERE
The Student - Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.
Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.
The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.
Career opportunities for Digital Marketing, Communication & PR graduates are excellent. Those who take this programme are qualified for careers in areas such as:
- Public Relations
- Data Analytics
- Sales Account Management
- Online Community/Social Media Management
- Brand Management
- Corporate Social Responsibility
- Media Relations
- Customer Engagement
- Event Management
- Inbound/Outbound Communication
- Marketing Communication Management
- Content Generation
- Global Sales