This programme provides a strong foundation in empirical Business Analytics grounded in theory and applied in practice.
The aim of the programme is to produce a professional capable of providing the business analytics expertise required by organisations to strengthen their strategic decision making processes and to produce a graduate with interpersonal and leadership qualities, underpinned by sound technical and business knowledge by using a range of learning approaches throughout the programme.
Technical skills include a high level of proficiency in Software Development & Programming, Database Systems, Quantitative and Statistical Analysis and Business Intelligence. Communication Skills, Project Management and Work Placement all enhance the individual’s personal development, while Sales/Marketing, Strategic Information Systems and Principles of Management provide a framework for workplace effectiveness.
Work placement is an integral part of the programme. All students are encouraged to participate in a work placement in year 3 of the programme.
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
QQI FET/FETAC Links
Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found HERE
The Student - Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.
They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.
The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.
It is estimated that data collected and generated by companies and governments is growing by approximately 40% per year. Global companies that leverage this data smartly have created significant value; estimates suggest c.4% higher productivity, c.6% higher profitability, and up to 50% greater market share.
It is also estimated that within the European public sector, there is $250 billion annual value in correctly applying new data technologies to government functions.
In the US alone, it is estimated that there will be unmet demand in 5 to 10 years of 140,000 – 190,000 analysts and 1.5 million data-savvy managers.