The new Bachelor of Science (Hons) in Digital Marketing with Analytics was developed by a team of marketing, design, digital technology and analytics specialists. The result is a broad-based and unique degree that successfully blends the customer & commercial focus of marketing, the creativity of design and digital technology, and the analytical world of data, to deliver an innovative and exciting new interdisciplinary programme with a strong focus on professional practice and career readiness throughout, including a semester-long work placement or study abroad option.
This course prepares you for working in the Career Sectors below. Follow the links to get a fuller understanding of the sectors you are preparing for.
QQI FET/FETAC Links
This course will accept Any QQI Level 5 or 6 Major Award as an entry requirement.
Click on the link below to find PLC courses that also relate to this career sector. Note you can view more courses by adjusting the filters on the listings page.
View Courses (Filtered by Career Sector)
Points Calculator for QQI Awards:
Details of the QQI scoring system and a points calculator can be found HERE
The Student - Career Interests
This course is typically suited for people with the following Career Interests. If these interests do not describe you, this course may prepare you for work you may not find satisfying.
Enterprising people like situations that involve using resources for personal or corporate economic gain. Such people may have an opportunistic frame of mind, and are drawn to commerce, trade and making deals. Some pursue sales and marketing occupations. Many will eventually end up owning their own business, or in management roles in larger organisations. They tend to be very goal-oriented and work best when focused on a target. Some have an entrepreneurial inclination.
The Investigative person will usually find a particular area of science to be of interest. They are inclined toward intellectual and analytical activities and enjoy observation and theory. They may prefer thought to action, and enjoy the challenge of solving problems with sophiscticated technology. These types prefer mentally stimulating environments and often pay close attention to developments in their chosen field.
You can focus your career on the creative world of advertising and design; the commercial world of sales and building market share; the technological side of web design, SEO & SME, or the analytical use of data to devise marketing strategies and deliver customer experiences. The new BSc (Hons) in Digital Marketing with Analytics you also have the opportunity to pursue further postgraduate qualifications.