Featured Advice
What are your interests?

Social?

Social

The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.

Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.

About

This sector is about creating narratives and brand identities. It’s for story tellers and strategists, people who want to understand how people think and use that knowledge to craft appealing messages for them. Working in this sector you may find yourself managing relationships with the media or researching people’s views on products. Creative people can get involved in designing billboards, filming advertisements or recording promotions.

Skills

    negotiation, social media, visual media, design, sales & marketing, communication, languages, teamwork, leadership, time management, adaptability, attention to detail, data analysis & statistics, critical thinking, researching information,

Key Facts

57%
of those employed in marketing, media and advertising are under 40
38%
of agencies are experiencing a skills gap
54%
of marketing, media and advertising agencies plan to increase their staff numbers
45%
of marketing decision–makers plan to invest more in marketing in 2019

Labour Market Information

These occupations span a range of skills levels, from sales assistants to marketing executives. As such, the outlook varies significantly. The National Skills Bulletin 2018 identified shortages of marketing specialists with language and IT skills, especially in digital marketing.

Career Videos...

 
Jessica Akomfrah - Marketing Executive
Posted by Public Appointments Service

Jessica Akomfrah - Marketing Executive

 
Mary McCaughey - Head of  Communications
Posted by EU Careers

Mary McCaughey - Head of Communications

 
Harry Vaughan - LinkedIn Marketing Support Team
Posted by Languages Connect

Harry Vaughan - LinkedIn Marketing Support Team

Career Interviews

Pat O'Connor, Press Officer

College Course Videos...

 
Marketing GA174	 - Galway Mayo Institute of Technology - GMIT
Posted by Galway Mayo Institute of Technology - GMIT

Marketing GA174 - Galway Mayo Institute of Technology - GMIT

 
Marketing  - Institute of Technology Sligo
Posted by Institute of Technology Sligo

Marketing - Institute of Technology Sligo

 
Marketing CR420 - Cork Institute of Technology
Posted by Cork Institute of Technology

Marketing CR420 - Cork Institute of Technology