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What are your interests?

Creative?

Creative

Creative people are drawn to careers and activities that enable them to take responsibility for the design, layout or sensory impact of something (visual, auditory etc). They may be atrracted to the traditional artistic pursuits such as painting, sculpture, singing, or music. Or they may show more interest in design activities, such as architecture, animation, or craft areas, such as pottery and ceramics.

Creative people use their personal understanding of people and the world they live in to guide their work. Creative people like to work in unstructured workplaces, enjoy taking risks and prefer a minimum of routine.

About

This sector is about creating narratives and brand identities. It’s for story tellers and strategists, people who want to understand how people think and use that knowledge to craft appealing messages for them. Working in this sector you may find yourself managing relationships with the media or researching people’s views on products. Creative people can get involved in designing billboards, filming advertisements or recording promotions.

Skills

    negotiation, social media, visual media, design, sales & marketing, communication, languages, teamwork, leadership, time management, adaptability, attention to detail, data analysis & statistics, critical thinking, researching information,

Key Facts

57%
of those employed in marketing, media and advertising are under 40
38%
of agencies are experiencing a skills gap
54%
of marketing, media and advertising agencies plan to increase their staff numbers
45%
of marketing decision–makers plan to invest more in marketing in 2019

Labour Market Information

These occupations span a range of skills levels, from sales assistants to marketing executives. As such, the outlook varies significantly. The National Skills Bulletin 2018 identified shortages of marketing specialists with language and IT skills, especially in digital marketing.

Career Videos...

 
Jessica Akomfrah - Marketing Executive
Posted by Public Appointments Service

Jessica Akomfrah - Marketing Executive

 
Harry Vaughan - LinkedIn Marketing Support Team
Posted by Languages Connect

Harry Vaughan - LinkedIn Marketing Support Team

 
Mary McCaughey - Head of  Communications
Posted by EU Careers

Mary McCaughey - Head of Communications

Career Interviews

Pat O'Connor, Press Officer

College Course Videos...

 
Marketing CR420 - Cork Institute of Technology
Posted by Cork Institute of Technology

Marketing CR420 - Cork Institute of Technology

 
Press and Media Relations Manager - TU Dublin - Dublin City
Posted by TU Dublin - Dublin City

Press and Media Relations Manager - TU Dublin - Dublin City

 
Marketing  - Institute of Technology Sligo
Posted by Institute of Technology Sligo

Marketing - Institute of Technology Sligo