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What are your interests?



The Linguistic's interests are usually focused on ideas and information exchange. They tend to like reading a lot, and enjoy discussion about what has been said. Some will want to write about their own ideas and may follow a path towards journalism, story writing or editing. Others will develop skills in other languages, perhaps finding work as a translator or interpreter. Most Linguistic types will enjoy the opportunity to teach or instruct people in a topic they are interested in.

In this Sector...



Advertising is an ever-present in modern society. Whether it is promoting products, companies, individuals or services. The sector employs a wide range of occupations, including creative artists, producers, writers, economists, researchers and salespeople.

Most people like to think that they are immune to the persuasive powers of advertising and marketing, but in reality, we are not. Just think of the amount of exposure you get on a daily basis to advertising materials - through billboards, TV, radio, magazines, direct mail, shop front displays. These all influence our decisions when purchasing clothes, food, cars, music and everyday items. Even our holiday destinations are influenced by advertising. Universal access to the internet and social media now means that we are surrounded by advertising. 

Successful advertising grabs people’s attention and sticks in their minds and most importantly, influences us to buy a product. Often advertising doesn’t focus on one specific product, instead it will attempt to build a company’s brand, promoting an identity and personality associated with the company.

Occupations in Advertising
(sorted by Job Zone)

Advertising Media Salesperson

Sell advertising space and time for newspapers, magazines, websites and on radio and television.

Advertising / PR manager

Creates an advertising campaign for a client. Work involves marketing and packaging of products, market research, exhibitions and public relations services.

Advertising Account Manager

Works as the link between an advertising agency and the client. They find out about the client's advertising goals, and then organise the advertising department or agency's creative and planning staff to produce effective campaigns.

Advertising Art Director

Spend their time brainstorming, planning and arranging ideas for new advertisements.

Advertising Copywriter

Produce the written words or 'copy' for advertisements. This could be anything from slogans and text for printed ads and leaflets, to radio jingles and scripts for TV commercials.

Influencer - Social Media

Influencers are people with a large social media presence and following who sell products and promote brands using their online channels.