Featured Advice
What are your interests?



The Social person's interests focus on interacting with the people in their environment. In all cases, the Social person enjoys the personal contact with other people in preference to the impersonal dealings with things, data and ideas found in other groups.

Many will seek out positions where there is direct contact with the public in some advisory role, whether a receptionist or a counsellor. Social people are motivated by an interest in different types of people and like diversity in their work environments. Many are drawn towards careers in the caring professions and social welfare area, whilst others prefer teaching and other 'informing' roles.

In this Sector...

Public Relations

Public Relations

Being in the public eye is stressful. Public Relations professionals support organisations and people in managing their public image. They will build relationships with the media to promote products or to control negative stories.

Effective public relations requires maintaining a consistent presence in the media, whether that is online, on the tv or in print. Public relations professionals will also monitor the media, keeping an eye out for negative stories or opportunities to promote their client.

Occupations in Public Relations
(sorted by Job Zone)

Public Relations Officer / Press Officer

Maintains good relations between a company and the general public.

Corporate Affairs and Communications Manager
Responsible for the image of a corporation and the conduct of all external communications.
Public Relations Account Executive

Engaged in promoting or creating good will for individuals, groups, or organisations by writing or selecting favourable publicity material and releasing it through communications media sources.

Advertising / PR manager

Creates an advertising campaign for a client. Work involves marketing and packaging of products, market research, exhibitions and public relations services.

Brand Manager - Marketing

Organises and oversees the promotion, sales, and overall image associated with a certain brand or branded products and services.

Events and Promotions Manager
Responsible for organising and running all kinds of promotional, corporate and social events.
PR / Public Affairs Consultant / Lobbyist

Offers political and public policy advice to a range of employers and clients.