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Administrative people are interested in work that offers security and a sense of being part of a larger process. They may be at their most productive under supervisors who give clear guidelines and while performing routine tasks in a methodical and reliable way.

They tend to enjoy clerical and most forms of office work, where they perform essential administrative duties. They often form the backbone of large and small organisations alike. They may enjoy being in charge of office filing systems, and using computers and other office equipment to keep things running smoothly. They usually like routine work hours and prefer comfortable indoor workplaces.

In this Sector...



Marketing is a broad area. For those interested in working in marketing there will be opportunities to work either in-house for a company, or for an agency who provides marketing services.

Certain marketing roles are closely related to sales, while others are more involved with research and strategy.  

Marketing involves a lot of research into customers’ likes, dislikes and preferences. This determines who a product should be aimed at, or in the case of product development, it will determine whether there is a desire for the product.

Market research is extensively used to seek out the 'image' which appeals to the consumer. The pair of jeans, the mobile phone, the holiday abroad, the car - these are often purchased based on their image and on how they make us feel as much as anything else. Marketing strategies are then used to advertise the services or package the products in user friendly ways that appeal to the target consumer group.

Occupations in Marketing
(sorted by Job Zone)

Product Marketing Manager
Responsible for business planning and supplying product information and support for the direct sales teams.
Market Researcher

Carries out surveys by interviewing people in person and over the telephone.

Marketing / Communications Manager

Responsible for running marketing campaigns as well as developing new advertising for a company.

Marketing Adviser

Provides professional advice with regard to the marketing of a companies services.

Marketing Executive

Supervises and plans a market strategy for a company's product or service.

Brand Manager - Marketing

Organises and oversees the promotion, sales, and overall image associated with a certain brand or branded products and services.

Digital Marketing Executive

An executive marketing role with a special focus on online and mobile campaigns.

Direct Marketing Manager

Direct marketing managers make direct contact with potential customers through e-mail, radio, and television or by telephone.

Consumer Scientist
Studies trends and patterns in consumer preferences to identify areas of potential profit for companies.